Supplier Issues Impacted Ford Mustang Sales In 2024   This article cites an Automotive News report that supplier issues affected Mustang sales.  Who knows if that's actually true or just an excuse.........anecdotal evidence, but my dealer has had a whole row of Mustangs for some time.

Focus groups and market research are only good for mass market models.  A Dakar Mustang only needs to appeal to a few thousand people to be successful.

I used Flood Ford on my 2022 F350. Best price when I did my research.

The old guard that hates changes can go fuck themselves. Ford doesn't need to cater to them, as the sales results for Mustang coupe vs. Mach-E last year suggest

I hear Granger is good too.  I have no experience with them though.

A buddy of mine said the sedan looks like the result of a one night stand between the cybertruck and a lambo lol 

That V8 is more than just a "soundtrack". 

I found Patrick Boyle a few months ago-he normally does finance videos and has a really dry sense of humor...

What research? IMO focus groups when focusing on say a specific model like the Mustang (which in itself is a lightning rod when something changes) I think is going to get beat up by the old guard that hates changes. Not adjusting the nameplate is going to lead to the Mustang dying off.    I see no problem adding to the Mustang lineup (Mach E, Rallye style mustang, Sedan) but not at the expense of getting rid of the coupe. 

Oh boy, where to start. The latest 2.3 is a result of combustion studies that Ford was doing in the 20 teens when it discovered that  going back to smaller bore longer stroke gave a better emissions profile, especially with the dual injection set up. Back then, the aim was indeed to develop a common cylinder bore, stroke and cylinder head arrangement to cover multiple engines.  Thing was,  that Ford scrapped all those plans and just went with the 2.3 because there was no funding to do any other engines. So what you see is  the result of an orphan project, the update to the 2.0 got some changes but they kept the bore and stroke as is.   Yes, Ford could do an inline modular family, the bones are ther for I-4, I-5 and I-6. I thought, finally, Ford is going to downsize engine plants ahead of BEVs but then those ideas went up in smoke. All because Ford thought electrification was happening faster than expected