But I'm trying to understand your logic, though, of why Ford investing in/buying Slate would benefit Ford?
You haven't proposed anything they'd bring to the table outside of "boxy traditional truck design" and "customization". Both of which Ford could do on their own, as we've seen with something like Bronco.
If they had a new battery technology or unique motor design or something that Ford could learn from it might be something, but they don't seem to have that either.
Has he said the CE1 truck will be radical looking, or other vehicles on the platform will be that way? (genuinely asking)
And, even if the CE1 is radical looking, I revert to my other point of....let's say they do want to have a "safe"/traditional design option alongside the radical one......why would they invest billions in this random no-name company and hope it works, when they could just take their own great new CE1 platform and put a more traditional top hat on it with tried & true/well known Ford branding?
So already shifting the goalposts? "it's everything we want but......"
That said, as I've mentioned in other threads, the pricing on that thing doesn't make sense when you have Maverick on the market for nearly the same price with far more features.
Makes sense to me regarding Maverick. And even if they were "only" buying for MPG/$ equation, it's more practical than other competition/body styles unless you truly needed covered space.
And to be clear, I have the same opinion of any sub-brand, be it Mustang, Explorer, Bronco.....I had/have the same push back of the rumors of an Explorer sub-brand....slapping Explorer on 15 products only dilutes the name, IMO.
The problem with that, is that they've already delayed so many products. Pushing new stuff out even further is a recipe for disaster, IMO. This is exactly when they need to be developing new things so they have the fresh, new products arriving when the market does go back on the upswing.
Sure, they've shown a few concepts, but there's never been an actual production model to see how the market reacts to it.
This morning's updated gas prices in Hamden, CT (New Haven)
$3.03 Regular (Cash) @ Gulf
$3.19 Regular (Cash) @ Citgo
Citgo Regular jumped from $3.05 to $3.19 over the weekend but the GasBuddy.com site is not updating the latest prices online, which happens on a regular basis.
There's usually a $0.10 difference between the Gulf and Citgo stations, so the current $0.16 differential is unusual.
Except Ford's recent decisions have already caused region-specific products (even if I think vehicles like Puma would do well here).
Obviously that market has its unique needs, but I also feel some products could be globalized (i.e. I still think a Focus hatch could do ok here) so that we're not having a model entirely market specific.
So don't look at it then?
Many have complained about Navigator not having tech that competitors do. This is an example of a feature they did put in that competitors have. I revert to the tech is there, why not use it and equal competitors? If you don't like the feature, just look at the mirror like you normally would.
Yeah, I know the ratio is unfortunately what limits it....and Ford seems obsessed with maintaining the backup camera on the left, 360 immediately to its right layout (obviously it can't be changed here, but on examples with a vertical screen like outgoing Explorers or LIghtnings, instead of making both huge one on top of the other, they keep them horizontally placed.
Yeah, the example I saw was black, so I didn't see the full view of the black rear panel. It was odd how tall it looked between slimmer taillights , shorter glass, and design elements being pushed to the upper liftgate to accommodate the split tailgate design.
I remember first time I had to figure out crank windows, back in '94 in high school. Monsoon erupted and friend of mine let me in her vehicle to drive me to my parking lot on the other side of the campus. It was some little Nissan. Once I get in she asked me to open a crack in the side windows to let fresh air in (windshield was foggin up). Looked for buttons...nothing. I'm like "maybe like the cheap 3-series its in the center". Nope kept checking. I'm like "Where are your buttons" she reached across my knees worked some knob and shes like "its called crank windows"...blew my mind.
I don't think today's kids will embrace a poverty truck missing the basics.