Yea, that's why Hyundai, Kia, and Genesis are able to charge more for their newer vehicles and yet achieve record sales numbers as well compared to their predecessors. Products with standout styling, even if it's semi-ugly stick, beats anonymous commodity blobs any day when it comes to increasing revenue and earnings.
Selling vehicles to subprime buyers isn’t a good business strategy either.
People who can afford vehicles will be able to spend the money on something “nice”. People who are in the subprime situation will buy the cheapest thing possible or used.
Fiat's Smallest (And Most Affordable) Car Is Officially Coming to America - Autoblog
Fiat is betting that Americans are finally ready for its smallest car yet. The Fiat Topolino, a pint-sized electric city car that’s become a common sight in Europe, is officially coming to the US. The announcement slipped out during Art Week Miami, where Fiat unveiled a one-of-one artist collaboration designed by Romero Britto, but the bigger news came straight from the brand’s CEO.
“The Fiat Topolino, our small, joyful, colorful car that is now everywhere in Europe, has made several appearances in the US over the past year,” said Olivier Francois. “So much so that I’m happy to share that we’ll be bringing the Fiat Topolino to the US, with more details to come next year.”
At a time when mainstream cars are only getting bigger, this thing barely takes up more space than a golf cart. But will it be popular among Americans?
So their small cars don't sell, let's sell something even smaller?
Selling an affordable vehicle at affordable prices in a market begging for affordable vehicles seems like a good idea—no need to wait for changes to government policy to act.
For the Record, I buy tons of Chinese stuff off of Amazon. The Quality of the vast majority of those products is fine.
Except for this one item, which is too cheap to replace with something 3 times more expensive.
'What makes me believe it is the plan to add a new c utility to Hermosillo. It makes perfect sense given the Louisville situation. Then again Ford doesn't always make sense.