Do the big shots at Ford understand what the company's core values are? Do they really believe in those values? This is what Jimbo and Billy Boy wrote in Ford's most recent Annual Integrated Report about core values:  

They should call Ford for the tooling on those tail lights 

I think this is a systemic issue with Ford and its Product development Strategy being "vibes-based," not aligned with the company's core values. The More I think about it, the more it becomes clear that Ford is a marketing company that builds cars.  Everything they have done in the last 5-8 years has been brand management (Bronco, Mustang, F-series, Explorer, Capri, Puma). The brands/Nameplate dictate the investment, more than the need.  Instead of the product being differentiated by value, content, performance, and quality, its marketing is first, and the product second.  This makes sense when shareholders punish management for taking risks. A company that takes no risk, nor holds a course, cannot grow.  VS Instead of investing in People, factories, technologies, and products, we see fewer products on older platforms, with longer refresh intervals.  You have to admire other automakers like Toyota and GM, who developed a Strategy and stuck with it.  GM with Ultium Focused on the Building Blocks of EVs: In-house drivetrains, inverters, battery architecture, shared with 16 different vehicles Ultium - Wikipedia Toyota's Conservative EV rollout led to the Worst EV on the market.  2023 Bz4x The Toyota bZ4X Is Flopping for More Reasons Than Just Its Name They heard the feedback and worked to improve the product 2026 Toyota bZ Review: New, Improved, and Finally Competitive The contrast is that Ford has, on multiple occasions, dumped products that were poorly received or had issues, rather than repairing them. Ford would rather sell a known problem (Powershift!) or dump a product that was popular but had sourcing challenges (Transit Connect, Lightning, Focus) than fix the problem. I don't believe Toyota or GM would have allowed their segment-leading product to die so easily.   

I think the board takes their lead from Bill Ford, he has a big say in the decisions made at Ford motor because he represents the family and the controlling stock votes.  

Duh- make that 59 minutes.  Still pretty amazing

You guys are a bunch of party poopers 😂. We aren’t GM executives here trying to earn a buck for our stockholders. We are automotive fans who want to see cool designs.

Safe to say the EV bubble has popped. Hopefully Ford can survive and recover.  At least they are not as deep in as the AI companies that are about to experience that bubble burst. 

I don’t think this is the worst idea. Assuming there is an entry level vehicle going forward. Maverick can be that but otherwise you are looking at all of their offerings starting at $40k+. 

Ok got it. 😂

Change just for the sake of change?  If it ain't broke don't fix it.