I've been thinking about this-about the rumored price of the CE1-if it is closer to the 30K market, what is going to keep people from migrating from the Maverick (28K starting MSRP) or the Ranger ($32K starting MSRP) from moving to it? Its not a bad thing for Ford to have this issue, but I truly wonder how much of an impact it will have on those two products, since its supposed to be a goldie locks sized product between them. I guess its going to have some sort of caveat that will make people have to choose between the Ranger/Maverick (say towing range) or this.   Also how does the "affordable ICE/hybrid" Pickup slot into this whole mess of product 😛  

Toyota, Oh we aren't working on EVs....comes out with four of them.   Lets see how the market reacts to them. 

Yep, the vocal minority the bitches about anything and everything the other side does 

https://www.yahoo.com/news/articles/supreme-court-strikes-down-trump-150711549.html

But what makes things even more confusing is if the 2024 was all new, then I'd consider the 2010 all new even if it wasn't given a new generational code assignment.    I guess to clarify when I say I believe we'll get an all new mustang in 2028/29 what I'm saying is all new bodywork, and significant platform and powertrain tweaks. That could be a new generation like it was for s650, or it could be considered a heavy refresh like the 2010, but that's what I'm thinking of, that level of change.    The s650 as a pretty mild update, which is why I don't believe as it currently sits, it'll be around as long as a radical redesign like the s550 was. I get the impression Ford's mentality with s650 was they didn't know where the future of the industry was going, so they kept investment to a minimum. As things become clearer, and a stronger direction emerges, that's when they'll invest in a more substantial redesign. I believe we have that now with them understanding combustion power is the future for mustang, either by itself or with a hybrid setup. 

On further review it appears e-tnga was a joint project with Subaru.

Agree that it wouldn't make sense to debut something brand new for a refresh that would be replaced not long after for a next-gen.   What is confusing to me, though is the timeline.   Let's look at the last few generations:   2005 - All new (S197) 2010 - heavy refresh 2015 - all new (S550) 2018 - refresh 2024 - "all" new (S650) 2028?   So that was 10 years for S197 and S550.  S197 was a 5/5 split for refresh, while S550 was a 3/7 split.   An all new for 2028ish would be a short lifecycle based on recent history.........   So either, the refresh (plus sedan) will have a long lifecycle of 6+ years before replacement, or maybe since S650 wasn't truly all new, maybe they're willing to move on faster?

It's possible.  Dodge just did it.  Or maybe they drop Mach-E or make it in Louisville.  The only other option I can see if they're not rebuilding Flat Rock is Chicago.

Ford is a business not a non profit so their business decisions are always going to be primarily ROI driven.  That's usually profit but also includes legacy and heritage and other subjective factors.  Keeping Mustang e.g.  You can't justify building a plant to make boring high volume vehicles with low or zero profit margins IF you have the opportunity to build different vehicles that inspire passion and can be sold at a higher margin.   Like Bronco, Bronco Sport and Maverick.  Or a 4 door mustang and suv.   Doesn't mean every decision is good.  Trying to make Escape softer to appeal to Focus buyers backfired for sure.  Killing Edge and not moving it to C2 was a mistake.   The problem is people complain about product decisions like killing Fusion and Focus which are obviously disappointing from a consumer perspective and try to rationalize it as a bad business decision just because they don't like it.   They also don't understand that what works for one company doesn't work for another.  Toyota developed cheap high volume global platforms over several decades so they can sell corollas camrys and rav4s and make money.  Ford focused on domestic trucks and suvs and commercial vehicles.  Each company has strengths and weaknesses and different infrastructure which yields completely different opportunities.   Tacoma is the market leader in midsized trucks but Tundra hardly made a dent.  Maverick has no competition at all.  Hyundai tried and failed.   I don't think it's asking too much to simply acknowledge good business decisions while expressing personal disappointment about those decisions.   Instead of saying Ford should do this say I wish Ford would do this.  And stop saying Ford should do this just because it works for somebody else.  The situations can be totally different.  

I actually believe that's exactly what's happening. It's believed the next gen mustang is coming in 28/29 for the 30 model year. If the rumors are true that the sedan isn't coming until at least 2028, I believe it would be a lot more logical to debut it with the new generation, the fresh styling and features. If they put out a stretched s650 and then immediately release the s750, it's gonna make the sedan look dated right out of the box. I believe if the plan was to share s650 styling, we already would have gotten the car, it wouldn't be taking them as long as it is.