Seems like unnecessary additional marketing and branding to me.

Probably my age, but from my perspective, a CD6 size car would better be marketed under a name that many buyers still would recognize as being a "Ford sharp;" half step above Ford, rather than further diluting the Mustang brand. Any sedan  would share little in pars or manufacture with an SUV. Mercs could still be sold at existing Ford dealers.    29 year old concept and still looks good IMO. The car, not the babe. OK, both!

A few more today:   2020-2026 Ford Explorer, Lincoln Aviator Recalled Over Seat Belt Issue   The hazards: a loose seat belt buckle may not properly restrain an occupant during a crash, increasing the risk of injury. Number of vehicles affected: 561   2020-2022 Ford Super Duty Recalled Over Fuel Pump Failures   The hazards: high pressure fuel pump failure can cause a loss of drive power, increasing the risk of a crash. Number of affected vehicles: 7,105

IIHS announced today that Cybertruck is the highest rated pickup truck for safety, according to the big shots there. Seems to me that "Top Safety Pick" and "Cybertruck" is a contradiction in terms, but what do I know...  

Yes, how did we manage for over a hundred years without backup cameras?  Don’t get me wrong, I use my backup cameras a lot and like them. But we did manage to drive without them and we didn’t experience calamity and mayhem.   Many of the recalls OEMs deal with are related to government mandated equipment. Think about how many recalls there have been for Takata airbags (67 million, biggest recall in history) and more recently these backup cameras. ABS/ESC also the source of many recalls.

This defect primarily affects Gators, Aviators, Explorers, and Nautilus equipped with 5 radar sensors and commonly used in livery and chauffeur applications in densely populated urban settings.    The recall report from Ford & NHTSA is attached RCLRPT-26V165-2897.pdf

Exactly, and they're required now.  So, if it's not working, you're out of compliance.

Because its a "safety" feature? 

She put Mercury on a lot of people's lists lol

I wonder if this is one of those ones that would've been a TSB otherwise if it weren't for the recall issue Ford had a while back.