The paint colors can be fascinating too. Grabber Blue, Rangoon Red, Mystichrome, and Gotta Have It Green to name only a few.

Yea, that's a fair point. The big question is whether Rivian's recent growth spurt thanks to R2 can be sustained long-term as the EV market grows and Rivian's competitors keep fightin' to stay ahead.   A big shot at a supplier to both Rivian and Tesla said: EV adoption may ebb and flow in the short term, but the long term trajectory is firmly intact. We see a market that's not slowing down. It's simply becoming more rational, more competitive, and more focused on value.

Good grief! You forgot the F100 which is the most important one. 😁

Agreed on both!

Yeah, there definitely is quite a bit (reportedly) on the horizon in the 2028-2030 timeframe, but that's still a while to wait......especially when you point out it's already been a long time waiting on redesigns for several key products too.

Wonder how Toyota didn't see any redflags with TRD... or Dodge's Scat Pack...🙄

It sounds like 2028-29 is gonna be a massive period of product launches for Ford. Additional UEVs, new f-150, new bronco, new mustang coupe and sedan, new bronco sport and maverick.    But it's probably gonna be pretty dry until then. 

in the grand scheme of things, I don't think the rockets (assuming they are going to be mounted fairly high) is going to kick up that much debris behind it vs say someone driving a lifted truck without mudflaps behind it.    The amount of pressure say 20 ft from the car vs under that is going to be considerably less.  But all of this is just SWAGing anyways till we get more details. 

Maybe if Ford is feeling really daring, they'll tease the fathom under a sheet, under another a sheet, under another sheet.    Sheetception?

It is pretty bad that we are going on over 5 YEARS since Ford has launched a new nameplate and it will be at least till next Summer before the Fathom comes out, which is more or less just a EV Maverick dismissively  I sure do hope they have more launches next year.