Bronco has a far higher ATP then the Ranger does   Just as an example, my local dealership has 77 Broncos vs 2 Rangers....what do you think is actually selling and making money for them?     

Well it remains to be seen if the Fathom is actually successful in replacing the production capaisity that the Escape/Corsair was doing. 

They're very common in Utah right now. They're the safest drivers in Provo I'll say that much 😆

Maverick also has to be mentioned in the Ranger equation, getting squeezed from multiple directions.

BS. Your key word is "potential". As of the last report, there are twice as many Bronco's (40,400) sitting on lots than Rangers (18,400), and they're 2026's, so now Ford will have to start putting $$$ on the hood as the 2027's arrive. So much for the profitability argument.   HRG

I casts me a jaundiced eye. I think the opposite is also true. Ranger did fairly well in the early years after reentering the NA Market, then slipped as production of the new Bronco started. That was probably the original plan all along; Ranger would become "busy work." But with the introduction of the 6G and the Ranger Raptor, the market is rediscovering an equally capable vehicle that costs less than the Bronco, and MAP is running flat out as far as I can tell, and there are still unsold '25 Broncs; 7 within 100 miles of me.   As a card carrying member of the Ranger Mafia, It is sad to think of the demise of a great truck. But as one door closes at MAP, another opens at TTP. With production freed up at MAP maybe more export models  or electrified Broncos could be realized, and the Ranger name be returned to being a trim of the upcoming F100, as it was originally. Warm & fuzzies for us Mafiosi, and a lighter, garageable dad truck with the storied "F" badge.

Agreed!  But on the flip side, how much does he actually drive? Jay Leno is my car fan idol...if I had his money, I'd have just as many lol.

Right, but that's my point - with them introducing the (regular) Dark Horse as what is effectively a GT+ , they're now adding Dark Horse __ and Dark Horse SC, I feel since it starts as a "GT+", the other two don't seem as special.  Dark Horse SC doesn't stir emotion to me.   Shrug....it's not changing, so water under the bridge I guess....

Exact opposite of MAP where every Ranger sale cannibalizes a potential Bronco sale.

We're down to $3.29 in Atlanta.  I think they suspended state taxes again.