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Capacity isn't the measure. The measure is profits.
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They're only running 2 shifts so they're maxed out and there isn't enough profitable volume to support a 3rd shift. So adding ranger fleet sales would be break even at best. TTP on the other hand needs volume and with drastically lower platform costs they can go after good fleet sales again.
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MAP is not near capacity. I just did a quick search, and MAP can produce 5,300 vehicles/week which translated to about 275,000 per year. It looks like MAP will produce about 210,000 Broncos and Rangers in 2026, so (theoretically) there is room to add something else. -
WooHoo! More of us coming out of the closet every day!
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That would be a valid argument if Bronco demand maxed out production capacity, but it never has. Ford needs another vehicle in addition to Bronco to enhance MAP’s efficiency and Ford’s profit.
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Avatar is a Chang'an brand, not BYD. And T09 is a production vehicle. Think of the Forzda models like Laser or Telstar that Ford used to sell in APAC. This is the same thing... a lightly redsigned Chinese model with a Ford (Lincoln) badge. The difference is Ford eventually gained controlling stake in Mazda and was calling the shots. That's not going to happen with Chang'an.
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By Sherminator98 · Posted
Five Years In, Mustang Mach-E Battery Data Shows What Real-World Electric Vehicle Durability Looks Like -
By Sherminator98 · Posted
Exactly, I'd guess Warren Buffet doesn't drive that much anymore-I think the XTS got auctioned off to make money for a charity -
By Sherminator98 · Posted
Bronco has a far higher ATP then the Ranger does Just as an example, my local dealership has 77 Broncos vs 2 Rangers....what do you think is actually selling and making money for them? -
By Sherminator98 · Posted
Well it remains to be seen if the Fathom is actually successful in replacing the production capaisity that the Escape/Corsair was doing.
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