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Also, remember the context of the time with Ford cancelling its contract with Rivian for a three row Lincoln Utility….. Ford engineering had brass kill that plan and double down on its proposed three row BEV Utility. Ford could pick any design and style it wanted for a three row Utility but ultimately it shoes that low riding wedged looking crossover mainly because it was way behind on battery range. Ford chose to keep developing something because they were on a mission and completely lost sight of the fact that it has to engage potential buyers. The reason Ford cancelled so damned late tells you that Ford stopped listening to buyers many years before (thank you Doug Field) There is a theory within Ford that Farley leaned into BEVs the way that Bill Ford how investing so much money was no guarantee of success…
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Let’s just hope Ford surprises us with a great looking product. Maybe they will unveil it later this year.
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You and Ford are on the same wavelength with performance and pricing and at one time, the Shelby name meant something for exclusivity and premium price. So I’m prepared to accept that I’m wrong and perhaps the time for needing Shelby name has passed into history. Adding the name used to be a win-win for Ford and Shelby but i guess now the accountants have won again and it’s all about Ford cutting out things that don’t matter anymore..
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I don't think buyers care about the name just the performance.
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By 02MustangGT · Posted
Well if you read the quote and my comment, it’s actually not contradictory. Farley’s hand is resting on the bedside rail towards the back of the bed. Seems more likely given the perspective of the photo and how the article describes what is in the photo. -
By DeluxeStang · Posted
Actually, because we know the rear of the cab roof isn't flat, but that it angles down, I made a small change to this rendering, it's incredibly small, but I think it improves the look. I added a bit of a slant to the roof. This looks a lot better with a short bed than a super traditional, vertical cab imo, it looks more fluid. So maybe this body side with a more upright truck front end. -
sorting out the angle of the picture is tough but honestly it probably just looks like the patent with some adjustments (excluding the cover obv)
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By DeluxeStang · Posted
I thought the same. Cut the angled roof for the third row off and turn it into a bed, and I bet the proportions are pretty close to the skunk truck, because we know it's gonna have a larger cab and short bed. Also realize the truck has a more traditional, boxy truck front end than the three row, so don't really pay attention to that lol. But this kinda hints at what I believe the proportions will be, short hood, massive cabin, short bed. I'll be honest, I'm not loving it, but people who've seen it have said it's not terrible, so maybe they found a way to make those proportions look good. -
Lol, we sure do. This vehicle would’ve been a massive failure. I’m glad the project was canned. Initially I wasn’t glad facing downtime til 2027 at the time of that announcement.
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The Shelby name had a reach to higher prices that no amount of Dark Horse SC can ever match. I think Ford cut off its nose to spit its face and just showed how cheap the accountants are.
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