So you want other people to post the link of the article you read?

Sometimes you just have to smile and nod.......

For some reason, the auto-dimming rearview mirror is only specifically listed in the Outer Bank's Mid package.  I think it's an oversight and assume it'd be included in all Mid packages, but not even Raptor lists it.  Strange...

But you're missing the point.  Yes, it's not the segment, it's the vehicle.  But to build a better vehicle, it takes money.  When you sink the money into that vehicle, you make less profit on that vehicle, which means your ROI goes down.  The primary goal of a business is to increase your ROI.  Period.  Sometimes that's selling a million of something.  Sometimes it's knowing when to cut your losses and bail.  This is what happened with the Fusion and Focus.  Ford wasn't making enough money on them to denote the necessary funds to keep selling them.  If the segment is saturated and you can't make money there, then yes, you bail and move on to something else.  My core business is building software.  If I saw that I couldn't turn a profit building software anymore, but could by expanding web hosting (which I do some of now), guess what I would do.  I would pivot to a hosting company and build less software.   Now, in hindsight, it's easy to see that they would have had a much better ROI in building a next gen Edge and Escape/Corsair instead of BEVs.  Had they known then what they know now, that choice would have been easy.   Also, you're failing to acknowledge the new products that Ford has coming.  Tons of EVs and several other new vehicles.  They will not just be big trucks, so they won't be NA only.  I think the key now is to secure the home market and make it much better, fill the gaps, get back to growth, then they can go back to expanding abroad.

That's awesome that you've got 30 copywritten.  What genre?  Our former leader Richard Jensen is a published author, so it' cool we've got a mix on here.  I can't write songs or books, I just write code.  😄

Yeah but I just read somewhere that drivers are complaining about a few issues. If anybody has some free time, post a link.

Ya think? I forgot to mention that the lady at the Dale Earnhardt Foundation did also reply and said she sent it up the corporate ladder. Well it started as a hobby, but I have 30 songs copyrighted. I'll keep trying.

Correction: Googled it, its actually 201.9B, so 13B less revenue with the current regional models replacing the global models.  They are losing customers. Former Ford families are now multi-brand families because some people in the city want smaller vehicles that aren't trucks and Ford is killing these vehicles one by one. I mentioned this before, the next biggest segment in the USA are compact SUVs, and there are three of them in the top ten, and none of them are Fords. Some people will argue, but you can make more money out of a single pickup, but that one pickup can't be sold anywhere else, this explains why 99% of them stay in North America. Advantage of having compact SUVs, it can be marketed globally.  Just to clarify, the 2025 sales figure of the Escape, Bronco Sport and Maverick combined (440,454 units) is still less than the RAV4's 479,288 units. Global 2025 sales numbers for the Escape/Kuga + Bronco Sport + Maverick = 627,551 units Global 2025 sales numbers for the RAV4 =1.18B If you look at economies of scale, Toyota developed a compact SUV it could sell in more markets and at the same time beat its main Ford rival in the USA. Ford has to understand, it's not the segment, it's the vehicle. People just want something better. Ford's problem is if other brands beat them in a segment, they bail out and blame the segment. Ford is giving up the global market to stay somewhat competitive in the US market while the rivals that are beating or catching up to them are also doing well in other continents.

True, it's $10B less in revenue, but if it cost them $20B LESS to achieve $10B less in revenue, isn't that a win?  I mean the point of a business is to make money, and you just increased your ROI.   So, I run my own business and I charge $X / hour.  If I could charge $X*2/hour, I would work less hours as my demand goes down.  Lets say my number of hours worked is cut in half, so instead of working 2000 hours per year, I now work 1000 hours.  I'm making the same amount of money on less sales.  I call that a win! If I want more money, then the goal is to increase my number of hours AT THAT SAME RATE.  Not sell myself at the lower rate, because it's costing me more hours to make less per hour.  Sure, you want to sell more product, but each product has to carry its weight.  If I can work half as many hours and make the same money, I'll take it! Will you lose some customers?  Yes, but part of business is knowing which customers to lose.  Not all customers are good customers.   As a Ford fan, it hurts, because we hate to see models cancelled or lost.  However, it's also cool to see fun, new, exciting products coming (eventually).  It hurts to not see Ford at the top of the sales charts, but it's awesome to know there are Ford vehicles I desire to own!

I'm a consumer, not a Ford executive, employee, shareholder, or investor. I care more about the products that are available not by how much profit they were able to squeeze out of the 60th variant of their F-series. I still think Ford should have given importance to the compact SUV segment, with the F-series they're pretty much boxed in because they are almost exclusively for North America. The Escape has opportunities to grow elsewhere. If you combine the three top selling compact SUVs in the top 10, it amounts to 1.2M+ units. The difference is these can be marketed globally and further boost Ford's profits and restore its presence in global markets. In 2015 Ford had a full lineup of vehicles globally, they owned 7.3% of the global market, now their market share has dropped to 4.3%. Annual revenue in 2015 was $149.6B ($201.9B in 2025 dollars) Annual revenue in 2025 was $187.3B, that's $13B less. Isn't this what happens when you replace global models with vehicles primarily sold in the North American market like the Lightning, Maverick (91.5% are sold in the USA & Canada), and Mach E (76% are sold in the USA & Canada)?