Yes, they seem to exist in an alternate universe from Ford where they still build vehicles in segments Ford abandoned.
This is the Kia K4 (formerly known as the Forte), its predecessors competed in the same segment as the Ford Focus.
The upcoming compact Ford Bronco PHEV better be a Euro version of the next Bronco Sport. If it isn't, Ford will just be building multiple redundant vehicles.
In other EV news, Geely just had to bail out Polestar again: https://www.reuters.com/world/china/polestar-secures-600-million-loan-majority-owner-geely-holding-2025-12-16/
How so? I don't see a ton of overlap between an electric ute and a sporty crossover. They'll both be RWD, relatively fast EVs, and somewhat affordable, but those are some relatively basic similarities.
The driving dynamics, design, interior layout, packaging, and size will all be completely different. I do hope we get a CE1 mach-e.
Remember that this was a decision for Ford Argentina. Since Ford ended Brazilian production of the Ka, Fiesta, Focus, and EcoSport, they have the Ranger/Everest in Argentina and the Transit in Uruguay.
They also import in the Maverick, BS, Mustang, Territory, etc. But they do not make cheap vehicles anymore.
The car companies reacted to Government direction, which was not the direction the market wanted.
I do not blame Ford, GM, Stellantis, VW, or any other automaker for investing where they were told to invest.
I blame the politicians and bureaucrats in DC and certain states that made it happen. That is where the true fault lies.
A few easy reasons for this:
1. Its cost is amortized with Europe where the E-Transit (family) is needed overall. F-150 Lightning will not be produced there.
2. The engineering costs to switch it from gas to electric where not as extensive as the Lightning.
3. Manufacturing costs are also lighter. Whereas, the Lightning had to be produced on its own line in Dearborn, I believe the the E-Transit uses basically the same line as the normal Transit.
4. EVs are the future for short route delivery operations like UPS, USPS, and FedEx so they will have sales.
Add me to the list of paying customers that Ford has abandoned. I tend to buy a new car every 5 years or so, alternating between light trucks for when I need to haul stuff or camp (Ranger, Transit Connect) and hot hatches for their performance and practicality (Golf TDI, GTI). Ford's hot hatches are long gone and the Mustang Ecoboost is no substitute with its "wrong gear every time" automatic. Maverick Lobo had potential, but Ford needs to share COG data with SCCA so it can autocross, and like Ranger the bed is too short to sleep in. Transit Connect is gone, F150 will fit in my garage but takes up too much space and 20 MPG won't cut it, and the fashionably jacked up Super Duties and Transit won't even clear the garage door.
So Ford I'm here, I can afford anything you sell including the GTD, and you have nothing to sell me...