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This is the updated (3/17/23) job 2 dealer order guide. Attached... 2023-03-17 Super Duty Pivk Up Order Guide.pdf

And obviously he doesn’t trust any of the current executives. And given the current state of things that’s probably a smart move. Holding the Escape launch is a good sign that they are making some changes.

As I understand Ford’s plan, there’s TE1 Truck BEV and T3 seems to be a subset of that. I assume that the BEV Expedition is also under TE1 as well

With the minimum amount of words, Farley has thrown up the idea that Lightning will be different enough for people to start asking those kinds of what if questions, it’s deliberate to stir up discussion and interest. The smart money ison a design with a shorter hood like the Silverado but this is where Ford needs to be careful because the thing that’s drawing in new buyers is that rugged square truck line - many love and want that so perhaps a gentle evolution in proportions is what we’ll see. Lightning seems to be all out new buyers and growing sales at the moment, I think transitioning ICE F Series buyers is gong to be a longer term deal and maybe that will be more of a new reimagined BEV Super Duty role.

Completely fair, and nothing wrong at all with taking notes from someone that is doing something better or more efficiently. That approach sounds good for the consumer, give everyone an option. I wonder how it looks for the bottom line.. but probably not much difference if doing huge volumes and utilizing the same parts under the skin.

Most trucks are sold as lifestyle accessories. I'm not sure what is the point of your comment. Ford markets F-series as lifestyle truck too. What kind of "work" do you think Raptor or F-450 Platinum is doing beside social signaling for the owner?

Never being overly thrilled with the appearance of the ugly stock twin exhaust on my 6.7 I opted to go change it out. I had this recently installed and I am happy with the new look. Keep in mind it’s $$ spendy just for the aesthetic look. It does bring the BAP aka black out package together on my Tremor and really should be what Ford should install. HP torque or exhaust note gain? None that I notice, honestly just a big smile ? with regard to appearance. I ordered the 4” Monster Exhaust as it is crafted from 409 SS - 5 yr warranty and costs little more. I considered the 5” version which is made from aluminized steel and is cheaper in cost with a 3 yr warranty. I am very happy with the 4” in SS.

1. No 2. yes 3. yes Ford is investing deep and hard in order to catch up, Tesla has been on this for over a decade developing efficient construction and operation of BEV systems including motors, drives software and battery development. My concern is whether Ford and others are a little too late and locking into soon to be redundant Battery tech? So just as other manufacturers look to catch up, Tesla finds a way to reduce costs for a future subcompact “Tesla 2” with obvious flow on to existing products. Things like sodium batteries with lower costs are now in production, it makes me wonder if costs and change in tech will lead some into decisions they quickly regret, the old bad decision to turn left or right problem….

I do not disagree, in fact, I agree completely. It is up to Farley to embrace the Deming method and maybe the new hire will be required to do this but without Farley implicitly and Bill's complete support, none of our thoughts matter one whit. And just to reiterate I mean Deming and not any of the 6 sigmas BS which was only a perversion of Deming and a cash grab. Thanks for your thoughtful discussion and for allowing me to relive some of my past memories.

Mullets bow their heads in a moment of silence.

There are many that would disagree with that statement. The 6th gen Camaro is far from the best daily driver. That is an important aspect of pony cars. Subjectively, it is not the best looking pony car either. That is another important aspect of pony cars. It did do well with the performance aspect, but fell short in other areas.

I've seen all kinds of claims, 3-4a all the way up to 25a. With my solar system, I can monitor the exact energy and path... ( I forgot to turn off the inverter, but I have the data). 2022 F350D, towing a 5th wheel, solar input current was shut off, so the only source of energy was from 7 pin going into the battery. i intentionally ran the 5th wheel Lithium battery banks down pretty far. I have dual alternators, but don't recall the total alternator capacity. While on the freeway, 68 mph, the 5th wheel battery bank was receiving 15.5a

To be fair, the argument could be made that every mainstream car brand in the world took a page from Ford's playbook by using mass production to produce more affordable cars. Brands take inspiration from other brands, nothing wrong with that. As for the styling thing, it sounds like t3 will be separate from the f-150 lightning. I wouldn't be surprised if Ford offered a more conventional looking electric truck alongside a more radical looking truck of similar size and price. That's how I'd do it, appeal to both crowds.

Yes, it’s not possible to go back in time, though older Rangers like this 2011 below did not need that much power to be an excellent daily driver for many who wanted a basic and affordable vehicle. My Ranger also had 2.3L NA engine, but an earlier generation with much less power. I sold it with about 150,000 miles and it required no engine repairs whatsoever; just scheduled maintenance. Never had to add a drop of oil between changes either. https://fordauthority.com/2023/03/regular-cab-fans-must-bid-on-this-8k-mile-2011-ford-ranger/ Ford obviously wants to maximize profits by selling more expensive vehicles, but I wonder how necessary it is for base engine to have around 300 HP? Not suggesting they go back to 4-cylinder pushrod engines or 100 HP, just that a simpler and lower-cost engine option should be made available.

For those iDash enthusiasts, the new a-pillar mounts are available from Banks https://bankspower.com/products/ford-f150-superduty-idash-stealth-pods-63365-63368?variant=42108673753285

Yes, but the 'good' news is very few, based on my experience, the percentage of automakers following good QM is not very high that would get high marks and is limited to Asian and a few German companies. The ignition switch issue at GM was an example of a breakdown in following their established quality system; QS9000.

? percent agree. What we pay for these trucks Ford really needs to step it up.

Looks good!!!! I put the 5” on mine for the same reason. Factory looked hideous, especially the welds. Very tacky Ford

Using what has happened since March 2020 for anything automotive related (or anything manufacturing related) isn't exactly an apples to apples comparison with what happened prior to that either. Everything has been a shitshow since March 2020. The Lighting was originally done by reservation and apparently you still need to have an invite to place an order https://www.ford.com/support/how-tos/electric-vehicles/f-150-lightning/f-150-lightning-reservation-closure-order-information/#:~:text=How will I know if,receive an invite from Ford. Someone I work with got a Lightning Pro model at work in Cactus Grey...not sure how they did that one since he works full time for the government

I can tell you’re passionate about the new T6s but the reality is that Ford’s North American T6 supplier base is having real problems supplying the quantities that Ford needs for current Bronco and Ranger. Normally final 12 months production requires a hard lock in of defined build and parts supply numbers, so when delays happen the change over blows out and then with more delays, moves again. I agree, there should be nothing stopping Ford doing the switch to new Ranger in this or the next quarter, what really concerns me is the supplier base still not being able to supply full parts ordered to maintain just in time production. It really sucks but I hope this pounds on Ford’s profits until they do something. Not that it’s any comfort but people ordering a new Ranger in Australia, there’s still a nine month wait out of Thailand, they can’t seem to close the timeline on demand. That’s mostly because everyone wants 3.0 Powerstroke and first year production is limited to 24,000 units. So they’re about half the V6s needed…..

and my point was that Ford’s whole bureaucracy fights itself in an eternal battle between increasing profits and give backs to quality, they are hopelessly compromised by bowing to cost savings demanded by Ford’s “economic experts” and thus fall back into the same old ways. Ford knows all about the Demming quality process but ignores it because they seek maximum profits at the expense of quality. They take max savings for a couple of years and then act all surprised when warranty and recall costs blow up in their faces. This is Ford to a tee and how they have been for the last 50 years or more. Ford’s biggest issue is not their own production line processes but their outsourcing of more and more critical path parts, forcing down prices in long term contracts that can’t be changed without penalties and then discovering quality problems after the fact. They are doing all of this to themselves and then blaming others for their own lack of oversight.

My folks are the people you're referring to. They used to be in the "I'll never buy a hybrid/ev camp". We have a maverick hybrid now. Their main concern was long term durability, but I actually walked them through all the reasons why hybrids are far more reliable than your average ICE only vehicle. That's especially true with the 2.5 hybrid in the maverick, literally a 300k plus setup. People only fear or oppose most tech when they don't understand it. Some of the concerns over EVs are valid. Things like charging infastructure for instance. But many of the fears I've heard regarding hybrids and EVs come from a place of ignorance. As people become more informed, they'll start to accept EVs and hybrids more. If my parents can be convinced to buy one, pretty much anyone can.

Your correct, but there is no hey I'm buying a car in the next 12 months or the next five years with these polls either. There is a demand for them and people want them, but the demand should increase as more models and cheaper ones come along. Given the fact that the average car is almost 50K brand new, puts many BEVs models with in the "reasonable" to buy category for people.

I'll suggest the RAM order banks are a fraction of what Ford has. Last I read, KTP has close to 200,000 orders, while last year it was around 300,000. RAM isn't outselling Super Duty, so the demand for Ford trucks is considerably higher. Also saw adverts a few days ago that RAM are offering some significant discounts to purchase one of their trucks, which means they aren't selling well. Local RAM dealer even has trucks on the lot for sale. Whereas, at my dealer he has no F-series trucks on the lot, everything is sold.

So did GM, which is why the 6th gen Camaro became the best production pony car ever in the ICE age. Motor Trend summed it up as such when it was introduced.

We all should have known what current affairs are in the automotive industry.. Those who thought this was a 2019 world should have known better. I’ve got a 20’ Limited with 16K on the meter. I ordered the 23’ in anticipation of trading for a 24’. No issue here. We are living in a different world.

Isn’t there pricing overlap between Maverick and Ranger, Ranger and F-150, and F-150 and Super Duty? Unless I’m mistaken, the loaded version of Maverick cost more than base Ranger, and loaded Ranger cost more than base F-150. Since a naturally aspirated V6 would cost as much as a turbo I-4, it may not make sense to offer a NA V6 given it would likely have less power and consume more fuel than 2.3L EcoBoost; with possible exception of when towing. Even so, I would personally prefer a NA V6 over a turbo 4 in a Ranger. I doubt most buyers choose vehicles primarily based on HP and MPG ratings, some preferring simpler and lower-cost engine options.

I believe it’s partially bad parts from suppliers and from squeezing them too hard but there is also a fair share of bad engineering to blame along with poor risk management . Ford lost a ton of experienced engineers over the last decade.