sandiegan Posted March 2, 2007 Share Posted March 2, 2007 (edited) Time to revive the Escort name? http://blogs.automotive.com/6204099/concep...turn/index.html Edited March 2, 2007 by sandiegan Link to comment Share on other sites More sharing options...
2005Explorer Posted March 3, 2007 Share Posted March 3, 2007 Escort is not a bad name for a car like this. It is better then Festiva or Aspire! I am glad they can actually name a car without having to use an "F" name. :happy feet: Link to comment Share on other sites More sharing options...
igor Posted March 3, 2007 Share Posted March 3, 2007 Escort is not a bad name for a car like this. It is better then Festiva or Aspire! I am glad they can actually name a car without having to use an "F" name. :happy feet: It will be called Fiesta, and not look anything like that (doh) Igor Link to comment Share on other sites More sharing options...
igor Posted March 3, 2007 Share Posted March 3, 2007 Mistake #1 it is the global name .. I would be surprised if Mulally had it named anything else ... this is not confirmed yet though Igor Link to comment Share on other sites More sharing options...
wescoent Posted March 3, 2007 Share Posted March 3, 2007 Hands down agreed on naming the B-sedan Escort. There are hundreds of thousands of Escorts still on the road, all reliably serving their owners. Escort is synonymous with affordable, reliable, and fuel-efficient transportation, and I think people will warm to it. Fiesta, although a decent name, isn't worth the marketing campaign needed to get the name out there... Escort's reputation in this country is already built. Link to comment Share on other sites More sharing options...
Mark B. Morrow Posted March 3, 2007 Share Posted March 3, 2007 Hands down agreed on naming the B-sedan Escort. There are hundreds of thousands of Escorts still on the road, all reliably serving their owners. Escort is synonymous with affordable, reliable, and fuel-efficient transportation, and I think people will warm to it. Fiesta, although a decent name, isn't worth the marketing campaign needed to get the name out there... Escort's reputation in this country is already built. Dead on! Harrumph! Link to comment Share on other sites More sharing options...
NLPRacing Posted March 3, 2007 Share Posted March 3, 2007 It will be called Fiesta, and not look anything like that (doh) Igor Mistake #1 It may be a global name, but it means nothing in the U.S. market. Escort would be the logical choice because of brand identity, or did you forget Alan recently renamed a vehicle because the name didn't have any recognition? I have to agree. "Fiesta" will remind people of the "Festiva", which for the most part won't be good. I say "Escort" or maybe even "Maverick". Link to comment Share on other sites More sharing options...
PFA Posted March 3, 2007 Share Posted March 3, 2007 Most must not remember the Fiesta, before the Escort. ..and yes, it was here in America. Link to comment Share on other sites More sharing options...
Roadrunner Posted March 3, 2007 Share Posted March 3, 2007 No don't sully Maverick. Escort is good. Link to comment Share on other sites More sharing options...
NLPRacing Posted March 3, 2007 Share Posted March 3, 2007 Most must not remember the Fiesta, before the Escort. ..and yes, it was here in America. I do, but most will not. Most people in the market for Ford's new "B" car will have been born after the last Fiesta was imported here, but most of them will remember the Kia based Festiva as a "POS". The intended demographic will confuse the Fiesta name with Festiva. No don't sully Maverick. Escort is good. I like Escort, but Maverick will work too, especially if the bring back the Bronco. That would give Ford three "Equine" products. Link to comment Share on other sites More sharing options...
retro-man Posted March 3, 2007 Share Posted March 3, 2007 I like "Escort". It seems businesslike and reliable (as my own '98 Escort wagon was). Fiesta sounds like a Southwest Chicken Salad at Ruby Tuesday's. Link to comment Share on other sites More sharing options...
PFA Posted March 3, 2007 Share Posted March 3, 2007 If I had to vote on a name, it would be Escort (not that my vote counts). It has the same features as Taurus, well known and reliable. Link to comment Share on other sites More sharing options...
silvrsvt Posted March 3, 2007 Share Posted March 3, 2007 (edited) Wow thats a horrible photoshop! I like either the Escort or Feista name...my family had 5 Escorts and a 79 Feista and they where all pretty good cars except the 82 Wagon, which couldnt get out of its own way Edited March 3, 2007 by silvrsvt Link to comment Share on other sites More sharing options...
Traveler Posted March 3, 2007 Share Posted March 3, 2007 When in doubt, I say look to what has worked before...ESCORT! Link to comment Share on other sites More sharing options...
wescoent Posted March 3, 2007 Share Posted March 3, 2007 Depends who they want to buy the car. If they're looking to a younger demographic, Fiesta is a fun-sounding name for a hip car (Suzuki Reno). However, Escort will sell more cars. Link to comment Share on other sites More sharing options...
bravestar Posted March 3, 2007 Share Posted March 3, 2007 my vote....Escort Link to comment Share on other sites More sharing options...
Deanh Posted March 3, 2007 Share Posted March 3, 2007 thumbs up on Escort...name is INSTANTLY recognizable as Ford, as is Taurus, Bronco, not sure about Maverick, Mustang obviously...anyone else have any minikers distinctly recognizable as a Ford product...barring Edsel of course...Galaxie? Link to comment Share on other sites More sharing options...
LSFan00 Posted March 3, 2007 Share Posted March 3, 2007 I think they should throw LTD or Falcon on it just for giggles. Link to comment Share on other sites More sharing options...
STAPGUY23 Posted March 3, 2007 Share Posted March 3, 2007 What about Pinto!!! Link to comment Share on other sites More sharing options...
Deanh Posted March 3, 2007 Share Posted March 3, 2007 :pig: What about Pinto!!! LOL Link to comment Share on other sites More sharing options...
NLPRacing Posted March 3, 2007 Share Posted March 3, 2007 What about Pinto!!! I love the Pinto. My parents bought one brand new in 1978. That thing was indestructible. Link to comment Share on other sites More sharing options...
ebritt Posted March 3, 2007 Share Posted March 3, 2007 I vote Escort. Fiesta was a turd, a crackerbox rollin on horse apples, a rusty rollerskate.......and on and on and on. Link to comment Share on other sites More sharing options...
ZanatWork Posted March 5, 2007 Share Posted March 5, 2007 Good Lord, Escort? The econobox that either lost or wasn't good enough to make the field for any comparison test since 1985? Yeah, boy, let's prop up THAT name... Sign me up under Fiesta. A positive name already in global use for the car. Link to comment Share on other sites More sharing options...
J-150 Posted March 5, 2007 Share Posted March 5, 2007 It may be a global name, but it means nothing in the U.S. market. Escort would be the logical choice because of brand identity, or did you forget Alan recently renamed a vehicle because the name didn't have any recognition? first thing that came to mind when I saw "Escort" in the title. Link to comment Share on other sites More sharing options...
J-150 Posted March 5, 2007 Share Posted March 5, 2007 Good Lord, Escort? The econobox that either lost or wasn't good enough to make the field for any comparison test since 1985? Yeah, boy, let's prop up THAT name... Sign me up under Fiesta. A positive name already in global use for the car. In all fairness, the same could have been said about the Taurus. Link to comment Share on other sites More sharing options...
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