johnnyb82 Posted July 11, 2010 Share Posted July 11, 2010 There is this new Toyota Camry commercial that I keep seeing where they brag about a Motortrend comparison where the Camry came out on top. My recollection is that the Fusion came in second. Yet this commercial seems to make it seem that the Fusion came in 6 and/or put particular emphasis on the Fusion not being as good. Are they talking about a different comparo? Quote Link to comment Share on other sites More sharing options...
Mark8LSC CE0464 Posted July 11, 2010 Share Posted July 11, 2010 There is this new Toyota Camry commercial that I keep seeing where they brag about a Motortrend comparison where the Camry came out on top. My recollection is that the Fusion came in second. Yet this commercial seems to make it seem that the Fusion came in 6 and/or put particular emphasis on the Fusion not being as good. Are they talking about a different comparo? If it was MotorTrend, how could the Fusion come out second when it is MotorTrend's Car of the Year? Quote Link to comment Share on other sites More sharing options...
timmm55 Posted July 11, 2010 Share Posted July 11, 2010 There is this new Toyota Camry commercial that I keep seeing where they brag about a Motortrend comparison where the Camry came out on top. My recollection is that the Fusion came in second. Yet this commercial seems to make it seem that the Fusion came in 6 and/or put particular emphasis on the Fusion not being as good. Are they talking about a different comparo? I think there was one with "normal people" that placed the Fusion low. I don't have a link. But that's not a review by experts or the buying populace at large. Seems it would be easy to cherry pick the drivers by how they were gathered (like look for volunteers from toyotanation.com) . Quote Link to comment Share on other sites More sharing options...
rmc523 Posted July 11, 2010 Share Posted July 11, 2010 Plus given Fusion's increasing marketshare (stealing Camry buyers), it makes sense that they'd target/"highlight" Fusion in the ad. Quote Link to comment Share on other sites More sharing options...
Bob Rosadini Posted July 11, 2010 Share Posted July 11, 2010 If it was MotorTrend, how could the Fusion come out second when it is MotorTrend's Car of the Year? Good question huh? And it did come out second-and my reaction was the same as yours-says a lot about Motor Trend- they must have a lot of unmarked envelopes that show up on the editors desk! Quote Link to comment Share on other sites More sharing options...
johnnyb82 Posted July 11, 2010 Author Share Posted July 11, 2010 Plus given Fusion's increasing marketshare (stealing Camry buyers), it makes sense that they'd target/"highlight" Fusion in the ad. I thought the conventional wisdom was that the market leader (still Camry I believe) should never acknowledge its competition in commercials no matter how strong the competition is. Toyota is showing insecurity and weakness here. Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted July 11, 2010 Share Posted July 11, 2010 Toyota knows Ford is the one picking up their market lost market share...Is you know it's bad when you have SNL, making that runaway Prius commercial with "FORD, we make hybrids too":...THAT ressonated with many people because essentially, even THEY know the fact that Ford is picking up their customers...so it's not surprising. They have also failed in their mission to take over the truck market with their blatant copies of F-150, and just goes to show you can make it a bit bigger, doesnt make it better. Competition is good for us Ford owners too...makes Ford debut better products. Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted July 11, 2010 Share Posted July 11, 2010 I thought the conventional wisdom was that the market leader (still Camry I believe) should never acknowledge its competition in commercials no matter how strong the competition is. Toyota is showing insecurity and weakness here. I would agree...Toyota never used to compare itself to domestic competition. Now it is. Camry must be feeling the heat from Fusion. If you include Fusion/Milan sales, Ford's mid sized sales are getting closer and closer to Camry's. In good selling months, Fusion sales will probably approach 25,000 with Milan leaving the scene. That number puts heat on all the foreign makes. I only wish Ford had put some tweaks on the 2011 Fusion like eke out another mile to the gallon and give the I4 another 5-10hp. The 2011 Focus got some MPG tweaks. Quote Link to comment Share on other sites More sharing options...
theDuff Posted July 11, 2010 Share Posted July 11, 2010 I thought the conventional wisdom was that the market leader (still Camry I believe) should never acknowledge its competition in commercials no matter how strong the competition is. Toyota is showing insecurity and weakness here. Then I quess Ford should stop mentioning GM and Chrysler in their F-series commercials. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 11, 2010 Share Posted July 11, 2010 Then I quess Ford should stop mentioning GM and Chrysler in their F-series commercials. They usually don't. Quote Link to comment Share on other sites More sharing options...
theDuff Posted July 11, 2010 Share Posted July 11, 2010 They usually don't. I didn't mean every commercial, and you can't deny that they haven't. I was trying to say that it doesn't show "insecurity and weakness." Quote Link to comment Share on other sites More sharing options...
aneekr Posted July 12, 2010 Share Posted July 12, 2010 I think there was one with "normal people" that placed the Fusion low. I don't have a link. But that's not a review by experts or the buying populace at large. Seems it would be easy to cherry pick the drivers by how they were gathered (like look for volunteers from toyotanation.com) . Here's the comparo from the March 2010 issue of MT. Now I acknowledge that applying the title "expert" to most MT editors may be tenuous , but I don't see where the "normal people" part of your statement comes in... Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 12, 2010 Share Posted July 12, 2010 I didn't mean every commercial, and you can't deny that they haven't. I was trying to say that it doesn't show "insecurity and weakness." Well, depends how it's worded and which competitors you speak of also. Ford generally only mentions Chevy and "Ram" :rolleyes: For Toyota to be targeting the Fusion (as it is so inferior in their opinion) would be like an F-series ad going after the Titan. Quote Link to comment Share on other sites More sharing options...
weiweishen Posted July 12, 2010 Share Posted July 12, 2010 I thought the conventional wisdom was that the market leader (still Camry I believe) should never acknowledge its competition in commercials no matter how strong the competition is. Toyota is showing insecurity and weakness here. Most people who keep watching Toyota ad are those Toyota car owners. Among those Toyota car owners, few really know what Fusion is This Toyota ads just help remind Toyota car owner that there is a good Fusion over there Quote Link to comment Share on other sites More sharing options...
weiweishen Posted July 12, 2010 Share Posted July 12, 2010 I didn't mean every commercial, and you can't deny that they haven't. I was trying to say that it doesn't show "insecurity and weakness." The reason why Ford compared GM and Chrysler truck with F-series just because they are all best trucks in the market. I do not remember Ford ever mentioned Tundra. So when Toyota compared Fusion with Camery, Fusion must be as good as Camery now. I think Hyundai will be jealous now. Quote Link to comment Share on other sites More sharing options...
Biker16 Posted July 12, 2010 Share Posted July 12, 2010 There is this new Toyota Camry commercial that I keep seeing where they brag about a Motortrend comparison where the Camry came out on top. My recollection is that the Fusion came in second. Yet this commercial seems to make it seem that the Fusion came in 6 and/or put particular emphasis on the Fusion not being as good. Are they talking about a different comparo? what areas do we need to improve in to become the universal best in class? Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted July 12, 2010 Share Posted July 12, 2010 Well, theres a Mike Row commercial with th Fusion now ripping the Camry so its all good. Quote Link to comment Share on other sites More sharing options...
Ford Jellymoulds Posted July 12, 2010 Share Posted July 12, 2010 Would love Ford to put out this Ad. http://www.youtube.com/watch?v=FFKQKtrjyxY&feature=related Camry Ad shows me what a bunch of desperado's Toyota have become. Quote Link to comment Share on other sites More sharing options...
theDuff Posted July 12, 2010 Share Posted July 12, 2010 Well, depends how it's worded and which competitors you speak of also. Ford generally only mentions Chevy and "Ram" :rolleyes: For Toyota to be targeting the Fusion (as it is so inferior in their opinion) would be like an F-series ad going after the Titan. Agreed Quote Link to comment Share on other sites More sharing options...
timmm55 Posted July 12, 2010 Share Posted July 12, 2010 Here's the comparo from the March 2010 issue of MT. Now I acknowledge that applying the title "expert" to most MT editors may be tenuous , but I don't see where the "normal people" part of your statement comes in... No that's not the "review" I was refering to. I tried to find it but can't. Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.