Edstock Posted August 27, 2010 Share Posted August 27, 2010 From Detroit News VW to bring $85K Phaeton back to U.S. German automaker hopes face-lifted high-end sedan will help it cash in on lucrative market, despite '06 flop http://www.detnews.com/article/20100826/AUTO03/8260371/1148/auto01/VW-to-bring-$85K-Phaeton-back-to-U.S. Winterkorn, who took over as CEO on Jan. 1, 2007, has rejected criticism from analysts, including Ferdinand Dudenhoeffer of the Center for Automotive Research at the University of Duisburg-Essen, Germany, that the car has failed to compete with BMW and Mercedes while inflicting high development and production costs. "Without our flagship Phaeton, VW wouldn't be where we are today in terms of technology and image," Winterkorn said in April during a presentation of a face-lifted version of the current Phaeton in Beijing. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 27, 2010 Share Posted August 27, 2010 If at first you don't succeed........keep failing? Is it just me or does this sound like something Bob Lutz would do? Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted August 27, 2010 Share Posted August 27, 2010 This deserving of.... Quote Link to comment Share on other sites More sharing options...
Cocheese Posted August 28, 2010 Share Posted August 28, 2010 It's a brilliant car, but I don't see them having any more luck selling it over here than they did the last time. Remember how many people bought Toyota's. Clearly they don't care about well engineered and well built cars. Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted August 28, 2010 Share Posted August 28, 2010 I was more in favor of them bringing the car back at a more reasonable (read: not Audi-ish) MSRP... ... until I got a glimpse of how much they're cheapening the rest of the lineup (I'm looking at YOU, new Jetta :glare: ). It will really have no place here anymore if they cheapen the mess out of the next Passat as well. Quote Link to comment Share on other sites More sharing options...
DUCKRACER Posted August 28, 2010 Share Posted August 28, 2010 From Detroit News VW to bring $85K Phaeton back to U.S. German automaker hopes face-lifted high-end sedan will help it cash in on lucrative market, despite '06 flop http://www.detnews.com/article/20100826/AUTO03/8260371/1148/auto01/VW-to-bring-$85K-Phaeton-back-to-U.S. Isn't the new Taurus Ecoboost SHO just about as fast for tens of thousands $ less????? Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 28, 2010 Share Posted August 28, 2010 I've always loved the Phaeton's design and like the new one too, but it still won't sell.... Quote Link to comment Share on other sites More sharing options...
twintornados Posted August 28, 2010 Share Posted August 28, 2010 Bu, bu, bu, bu, bu....it is German engineering at it's finest....WAIT!!! I know....lets put a diesel in it, no!... a turbo diesel, no! a twin turbo diesel. Gawd....get MLHM5 on a plane to the Dresden plant ASAP!! Volkswagen needs his keen insight to the US market.... Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted August 28, 2010 Share Posted August 28, 2010 And what is Audi's purpose again?... Why isn't this car an Audi? Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted August 28, 2010 Share Posted August 28, 2010 And what is Audi's purpose again?... Why isn't this car an Audi? Because in significantly higher trim, it's a Bentley. :P Quote Link to comment Share on other sites More sharing options...
97 F350 Posted August 28, 2010 Share Posted August 28, 2010 I think at some point - the wheels are going to fall off for VW. I don't know if this is the beginning or not - but they have what - 10 brands? And then they bought part of Subaru. Or was it Suzuki. I forget. It is going to be increasingly hard for their brands to avoid stepping on each others toes, ala GM. Even after killing 4 brands, GM is still having that problem - look at their SUV's. With 10 - the problem is only compounded. So in order for Audi to avoid stepping on Bentley's toes, Let's make it a VW. So now VW is stepping on Audi's toes. They should have make it a Seat - they could have used it to launch the brand in the US and made it a Mercedes-killer brand since their is no brand recognition for Seat here now. Quote Link to comment Share on other sites More sharing options...
Edstock Posted August 28, 2010 Author Share Posted August 28, 2010 And what is Audi's purpose again?... Why isn't this car an Audi? IIRC, the VW chassis is steel, the A-8 is aluminum. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 28, 2010 Share Posted August 28, 2010 And what is Audi's purpose again?... Why isn't this car an Audi? It is.....called the A8 (at least looks wise for the most part) LOL.....I love Audi design too. Quote Link to comment Share on other sites More sharing options...
partsisparts Posted August 28, 2010 Share Posted August 28, 2010 This car is the answer to the qustion NOBODY was asking. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 29, 2010 Share Posted August 29, 2010 You mean just like the X6, ZDX, and 5-series GT? LOL Quote Link to comment Share on other sites More sharing options...
partsisparts Posted August 30, 2010 Share Posted August 30, 2010 You mean just like the X6, ZDX, and 5-series GT? LOL Yeah, pretty much. Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted August 30, 2010 Share Posted August 30, 2010 I'm amazed at seeing how there's a recession and yet, you have a few more luxury cars being introduced. I figuers there's about 7 new luxury entries in the last 2 years introduced, and not even mentioning the many many others that have been pushing past the "luxury" pricepoint, not sure how automakers can justify that. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted August 30, 2010 Share Posted August 30, 2010 I'm amazed at seeing how there's a recession and yet, you have a few more luxury cars being introduced. I figuers there's about 7 new luxury entries in the last 2 years introduced, and not even mentioning the many many others that have been pushing past the "luxury" pricepoint, not sure how automakers can justify that. Compared to the number of new entries in the non-luxury market over the same time period, I don't think the number of new luxury models should be considered any sort of anomoly. The number of models has been steadily increasing across the board for the past decade or more. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 30, 2010 Share Posted August 30, 2010 Compared to the number of new entries in the non-luxury market over the same time period, I don't think the number of new luxury models should be considered any sort of anomoly. The number of models has been steadily increasing across the board for the past decade or more. Think of it as the same deal as the SUV in the 1990s...the Explorer was king of the hill selling 400K units which was slowly whitted away by other makes of SUVs and Luxury SUV's...companies will attempt to fill voids they perceive to be there. Quote Link to comment Share on other sites More sharing options...
97svtgoin05gt Posted August 30, 2010 Share Posted August 30, 2010 This deserving of.... Seriously though, wasn't the first attempt at this such a huge abismal failure that it would take a complete moron to try it again?? EARTH TO VW EARTH TO VW: PEOPLE WITH $100K IN THEIR POCKET DON'T COME TO YOUR SHOWROOM OVER!?? Quote Link to comment Share on other sites More sharing options...
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