FordBuyer Posted March 22, 2013 Share Posted March 22, 2013 Interesting article about high margin luxury vehicles and Chrysler's profit margins versus Ford and GM. Chrysler certainly has a lot of halo vehicles with its SRT8 series. Brings back memories of the 60's. Click here: Surging Chrysler Targets BMW With Brawny Luxury 300 SRT8 - Bloomberg Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 22, 2013 Share Posted March 22, 2013 (edited) Yeah.....great article.... On paper, it’s a far better choice,” Toprak said. “But that’s not what luxury is about. It won’t matter if you compare features and benefits of the 300 or the Benz. Most luxury buyers won’t listen, because most won’t want to be seen in the 300. Edited March 22, 2013 by twintornados Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted March 22, 2013 Share Posted March 22, 2013 Performance on paper is one thing. I don't think it's going to win many converts though. People talk about Lincoln's lack of luxury cred...Chrysler still sells minivans. And...well...this: Would be interesting to see how the Chrysler brand would evolve if Fiat pushed them into the legitimate luxury playing field with its full lineup instead of just poking little holes at it like with the 300 SRT8. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted March 22, 2013 Share Posted March 22, 2013 Is Lutz working for Chrysler now? 1 Quote Link to comment Share on other sites More sharing options...
gdn Posted March 22, 2013 Share Posted March 22, 2013 (edited) I think Chrysler is such a joke company. You could never give me one of their products. I'd sell it on the spot and couldn't be seen driving one. I'm all about competition - it is good for all the other companies, but to think someone believes Chrysler has a product that competes at a high level is smoking something good. I know it is a personal thing, but I will never drive onto one of their products. Edited March 22, 2013 by gdn 2 Quote Link to comment Share on other sites More sharing options...
mustang let back Posted March 22, 2013 Share Posted March 22, 2013 where the hell is the 500hp 4 door car from FORD? Quote Link to comment Share on other sites More sharing options...
akirby Posted March 23, 2013 Share Posted March 23, 2013 where the hell is the 500hp 4 door car from FORD? Where the hell is the business case? Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted March 23, 2013 Share Posted March 23, 2013 Given how much fun I had driving the 300C a few years ago, I would definitely drive the SRT8. I think the brand needs to take some time to rebuild their reputation before they start calling out the Germans, however. 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 23, 2013 Share Posted March 23, 2013 (edited) where the hell is the 500hp 4 door car from FORD? Supercharged Coyote with 420 hp at the rear wheels.. No come on Ford give Falcon the proper top and bottom makeover it deserves. Edited March 23, 2013 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
2b2 Posted March 23, 2013 Share Posted March 23, 2013 where the hell is the 500hp 4 door car from FORD? Where the hell is the business case? Now come on Ford give Falcon the proper top and bottom makeover it deserves. Quote Link to comment Share on other sites More sharing options...
2b2 Posted March 23, 2013 Share Posted March 23, 2013 where the hell is the 500hp 4 door car from FORD? Where the hell is the business case? Now come on Ford give Falcon the proper top and bottom makeover it deserves. 1 Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted March 23, 2013 Share Posted March 23, 2013 Amusingly, the article talks about Chrysler's 'modified margin' vs. Ford, GM. They fail to point out that Ford's and GM's numbers were worldwide, whereas Chrysler's was, basically, NA margin. Quote Link to comment Share on other sites More sharing options...
Hydro Posted March 23, 2013 Share Posted March 23, 2013 Supercharged Coyote with 420 hp at the rear wheels..No come on Ford give Falcon the proper top and bottom makeover it deserves. Ummm, sell that here and it will be in my driveway tomorrow. 1 Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted March 23, 2013 Author Share Posted March 23, 2013 Supercharged Coyote with 420 hp at the rear wheels..No come on Ford give Falcon the proper top and bottom makeover it deserves. I do wish that vehicle was built here. I love all that glassy area and all the driver visibliy it offers plus V8 power. I'm already tired of the gun slit, bunker style styling prevalent here, and mastered by Chrysler and GM Camaro. Probably another reason why I keep my Taurus. That Falcon in red is gorgeous and as fast as it looks. I guess I should go to Australia just to see gorgeous, big window, V8 sedans among other things of course. Aussies know how to live. 1 Quote Link to comment Share on other sites More sharing options...
Anthony Posted March 24, 2013 Share Posted March 24, 2013 Note that nowhere in that article does anyone from Chrysler say they are targeting BMW nor any specific automaker. Quote Link to comment Share on other sites More sharing options...
mustang let back Posted March 26, 2013 Share Posted March 26, 2013 they can keep all of their Fix It Again Tomarrow cars. Quote Link to comment Share on other sites More sharing options...
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