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Ford August Retail Sales Surge to Highest Levels Since 2006


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https://media.ford.com/content/dam/fordmedia/North%20America/US/2013/09/04/August13sales.pdf

 

 

 

FORD BRAND
Fiesta 6,744
Focus 20,372
C-MAX 3,032
Fusion 24,653
Taurus 6,836
Police Interceptor Sedan 1,341
Mustang 5,866
Ford Cars 68,844


Escape 26,714
Edge 11,529
Flex 2,641
Explorer 14,148
Police Interceptor Utility 1,489
Expedition 3,176 3
Ford Utilities 59,697


F-Series 71,115
Ranger 0
E-Series 8,631
Transit Connect 3,925
Heavy Trucks 866
Ford Trucks 84,537
Ford Brand 213,078



LINCOLN BRAND
MKZ 3,652
MKS 1,134
Town Car 0
Lincoln Cars 4,786


MKX 2,180
MKT 551
Navigator 675
Lincoln Utilities 3,406
Lincoln Brand 8,192

 

 

Ford Motor Company August Retail Sales Surge to Highest Levels Since 2006


• Ford Motor Company August U.S. retail sales increase 20 percent – best retail sales month
since August 2006; total sales up 12 percent
• Fusion sales achieve August sales record; strongest gains coming from the western region
of the country
• Led by Fiesta and C-MAX hybrids, Ford small car sales jump 30 percent, driving coastal and
millennial retail share gains
• F-Series sales top 70,000 vehicles for the second time this year
• All-new Lincoln MKZ posts best-ever August sales
• Ford announces 2013 fourth-quarter production of 785,000 vehicles, up 7 percent from 2012

 

DEARBORN, Mich., Sept. 4, 2013 – Ford Motor Company’s August U.S. retail sales grew 20
percent – with total sales up 12 percent – for the best monthly retail performance since 2006.
With inventories remaining tight in several key segments, retail sales gains were broad-based.
Car sales were up 15 percent, utilities up 16 percent and trucks up 30 percent. Ford continued
to see strong growth in the coastal regions.


“Producing more Fusions at Flat Rock Assembly with its 1,400 new workers is a welcome
opportunity, as Fusion showed great strength in August,” said Ken Czubay, Ford vice president,
U.S. marketing, sales and service. “Small cars and hybrids continue to outpace the market in
the coastal regions of the U.S., with Ford brand retail small car sales growing at more than three
times the rate of the U.S. small car industry.”


Fusion had its best-ever August sales with 24,653 vehicles sold. Strongest growth for Fusion
continues to be in the western region of the country, with retail sales up 63 percent.
Ford’s overall small car sales – including Fiesta, Focus and C-MAX hybrids – were up 30
percent, with combined sales of 30,148 vehicles. C-MAX hybrids contributed 44 percent of
Ford’s small car growth in August. Fiesta sales increased 61 percent, for the best August Fiesta
sales ever.


F-Series sales of 71,115 vehicles were up 22 percent, for the 25th consecutive monthly increase
– and the second time this year sales have topped 70,000 vehicles. The last time F-Series had
sales of more than 70,000 vehicles in two separate months in a calendar year was 2006.

 

Lincoln MKZ sales were up 10 percent to 3,652 vehicles, for a best-ever August sales month.
MKZ has now reported record sales for four of the last five months.
Ford also announced it will build 785,000 vehicles in the fourth quarter of 2013, a 7 percent
increase (50,000 vehicles) from the fourth-quarter of 2012. Third-quarter production of 740,000
vehicles is unchanged from previous guidance.

Edited by jpd80
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174,937 retail sales

Fusion sales

-up 94% in California

- up 61% in Florida

 

California Fiesta sales up 90%

 

MKZ 3.652 - up 10% compared to August 2012.

California MKZ sales up 71 % and hybrid is 60 % of those sales

 

Fleet Sales = 21%

Commercial 10%

Govt = 5%

Daily rentals – 6%

 

June was a big fleet month, July and August were softer

but Ford is unconcerned about July/August levels.

 

Gross stock = 535,000

171,00 cars

232,000 trucks

132,000 utilities

65 days supply

 

Fourth quarter Production = 785,000 (+50,000)

287,000 cars

235,000 trucks

263,000 Utilities

Edited by jpd80
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71,000 F-Series @ avg of 10K profit per truck -- is $710,000,000. 3rd quarter numbers are gonna be pretty good. Hopefully see a stock buy back program, be nice to get the stock over $20 a share.

Looks like Lincoln has some good momentum with the MKZ, hopefully the MKC/MKX are as well received.

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71,000 F-Series @ avg of 10K profit per truck -- is $710,000,000. 3rd quarter numbers are gonna be pretty good. Hopefully see a stock buy back program, be nice to get the stock over $20 a share.

 

Looks like Lincoln has some good momentum with the MKZ, hopefully the MKC/MKX are as well received.

 

I doubt that the F-Series has a $10k net profit.

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Its good knews and expected but so it was for most other major makers as well. But if they are interested in growing market share, it will require new products.

 

They've done pretty good this year without launching new products. Next year with the new F-150, Mustang, Edge, MKX, MKC, Transit / Transit Connect, and roomer updated Focus, Explorer, and continued improvements to the Fusion should be a very good year for share and sales.

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Also, not mentioned yet:

 

Ford brand outsold all other brands. (next highest was Toyota, ~12k sales behind)

 

But Toyota solidly in 2nd place in sales behind GM - and don't go off on the "who cares because of profit thing" because Toyota is plenty profitable. As mentioned above, good growth but no new market share. Too bad Ford lost that 2nd position. Third place - ouch!

Edited by Kev-Mo
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1 F Series sold every 42 seconds in August...dang

 

Another fun fact: In August 2013, F-Series sales alone exceeded total vehicle sales for the vast majority of automobile nameplates in the U.S. Other than Ford itself, the only nameplates with greater August 2013 sales volume than that of just F-Series were Toyota, Chevrolet, Honda, and Nissan.

Edited by aneekr
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