akirby Posted July 17, 2015 Share Posted July 17, 2015 (edited) Which means if you have a GMC and Chevy dealer within 8 miles of each other in GA and you tried to give GMC Chevy trucks to sell or vice versa the existing dealership could sue and win under the GA franchise laws irrespective of the franchise agreement. Edited July 17, 2015 by akirby Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted July 17, 2015 Share Posted July 17, 2015 Not in GA or CA. They both define Relevant Market Area within the statutes. http://law.justia.com/codes/georgia/2010/title-10/chapter-1/article-22/part-1/10-1-622/ http://law.justia.com/codes/california/2011/veh/division-1/507 Hmm. I could not find that table of definitions *anywhere* earlier. Curiously, SD uses the term "community" and actually requires a *hearing* before an additional franchise can be granted. Quote Link to comment Share on other sites More sharing options...
akirby Posted July 17, 2015 Share Posted July 17, 2015 Hmm. I could not find that table of definitions *anywhere* earlier. Curiously, SD uses the term "community" and actually requires a *hearing* before an additional franchise can be granted. Could be different in different states. Quote Link to comment Share on other sites More sharing options...
grbeck Posted July 28, 2015 Share Posted July 28, 2015 Refresh my memory--who was behind the Fairlane? Be interesting to reflect that Bob McNamara & Lee Iacocca brought down GM....eventually. I believe Robert McNamara pushed for the 1957 Fairlane 500. Some at Ford were concerned about Buick's success in 1954-55 with the relatively low-priced Special. Sales of that model enabled Buick to knock Plymouth out of third place. I've also read that McNamara was hoping that the Fairlane 500 would undermine the Edsel, as he had never supported that project. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted July 29, 2015 Share Posted July 29, 2015 As to the original question, the typical GMC buyer is quite different from the typical Chevy truck buyer. GMC buyers are better educated and more affluent. They spend more on their trucks (about $2,000 more) than Chevy buyers do. And, if GMC was to go away, most buyers would switch to Ford, Toyota, etc. and not buy a Chevy. All this is from a long discussion that was on Autoline AfterHours a few years back, when GM was going through bankruptcy. Quote Link to comment Share on other sites More sharing options...
akirby Posted July 29, 2015 Share Posted July 29, 2015 As to the original question, the typical GMC buyer is quite different from the typical Chevy truck buyer. GMC buyers are better educated and more affluent. They spend more on their trucks (about $2,000 more) than Chevy buyers do. And, if GMC was to go away, most buyers would switch to Ford, Toyota, etc. and not buy a Chevy. All this is from a long discussion that was on Autoline AfterHours a few years back, when GM was going through bankruptcy. That simply does not make any sense if the Chevy trucks were offering the same amenities, warranties, etc. Ford, Toyota and Dodge Ram don't have any more cachet than Chevy when it comes to trucks. And a diehard GM fan is a diehard GM fan whether it's GMC or Chevy. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted July 29, 2015 Share Posted July 29, 2015 That simply does not make any sense if the Chevy trucks were offering the same amenities, warranties, etc. Ford, Toyota and Dodge Ram don't have any more cachet than Chevy when it comes to trucks. And a diehard GM fan is a diehard GM fan whether it's GMC or Chevy. Compare the GMC/Chevy truck demographics and see for yourself. They are different buyers. That’s the reason the Government Auto Task Force didn’t insist that GM drop GMC when they went through bankruptcy. All this is on some past edition of Autoline AfterHours. Search for the podcast on their website and listen for yourself. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted July 29, 2015 Share Posted July 29, 2015 That's all GM's reasoning for not canning GMC. They likely are different demographics and GMCs could likely cost more due to packages and a higher percentage of crew cab trucks. That in no way means the buyers would switch to Ford or Ram or Toyota though. That's just not gonna happen. Quote Link to comment Share on other sites More sharing options...
akirby Posted July 29, 2015 Share Posted July 29, 2015 I understand that they may be different buyers. But that's not the question. If you give me a choice of 2 different shades of red I may always pick the darker one. But if there is only one shade then I'm picking that one - I'm not switching to blue. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted July 29, 2015 Share Posted July 29, 2015 Compare the GMC/Chevy truck demographics and see for yourself. They are different buyers. That’s the reason the Government Auto Task Force didn’t insist that GM drop GMC when they went through bankruptcy. All this is on some past edition of Autoline AfterHours. Search for the podcast on their website and listen for yourself. The argument is not whether they are "different" buyers or the same buyers, it's rather would the person that buys a GMC buy a Chevy or would they buy another brand if GMC no longer existed. I think (and most of the board here agrees) that, like Mercury, even though they're "different" buyers (whether more affluent, better educated, whatever), the majority of GMC buyers would indeed buy Chevy trucks if GMC were to be dropped. Obviously there's the simple "GM fan" reason, but also dropping GMC would allow Chevy to bump up the Silverado range in price, feature content, and styling (the biggest differentiation of the two currently). As it stands, Chevy designers are limited to the "Chevy" look because they don't want to step on GMC's toes. Without it, they could push more toward a middle ground between the two looks. Quote Link to comment Share on other sites More sharing options...
akirby Posted July 29, 2015 Share Posted July 29, 2015 Because people who buy this Wouldn't possibly buy this: 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted July 29, 2015 Share Posted July 29, 2015 Silverado would pick up any GMC specific features. You could even have a "GMC" package. The only difference would be the badge. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted July 29, 2015 Share Posted July 29, 2015 Heck you wouldn't even have to change the badge! Quote Link to comment Share on other sites More sharing options...
akirby Posted July 29, 2015 Share Posted July 29, 2015 Heck you wouldn't even have to change the badge! Good point! Quote Link to comment Share on other sites More sharing options...
akirby Posted July 29, 2015 Share Posted July 29, 2015 My buddy just bought a brand new Yukon. I'm going to do some market research. 1 Quote Link to comment Share on other sites More sharing options...
630land Posted July 29, 2015 Share Posted July 29, 2015 How about these: Why doesn't GM change its name to "Chevrolet Motor Company" or "Cadillac Motor ..."? etc Or, why don't they change the name from GMC to "Pontiac Trucks" or "Saturn Trucks"? ;-) Quote Link to comment Share on other sites More sharing options...
akirby Posted July 29, 2015 Share Posted July 29, 2015 My buddy says he would have bought the Tahoe if there was no GMC. He looked at the Tahoe but it was more expensive when optioned up to the Yukon level. There you have it - positively conclusive anecdotal evidence! 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted July 30, 2015 Share Posted July 30, 2015 I remember the same situation with Ford/Mercury - sometimes the Mercury version would actually end up being cheaper with the same equipment levels. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted July 30, 2015 Share Posted July 30, 2015 I remember the same situation with Ford/Mercury - sometimes the Mercury version would actually end up being cheaper with the same equipment levels.But by all means, let's bring Mercury back! Quote Link to comment Share on other sites More sharing options...
sullynd Posted July 30, 2015 Share Posted July 30, 2015 My buddy says he would have bought the Tahoe if there was no GMC. He looked at the Tahoe but it was more expensive when optioned up to the Yukon level. There you have it - positively conclusive anecdotal evidence! Others buy the Denali to avoid the bling of the Escalade. Chevrolet is too plebeian for them. I doubt there are enough to justify the brand though. Quote Link to comment Share on other sites More sharing options...
Fgts Posted August 4, 2015 Share Posted August 4, 2015 Do GM really care what some Ford guys think?, i believe should be the topic.. Quote Link to comment Share on other sites More sharing options...
spotdog14 Posted August 4, 2015 Share Posted August 4, 2015 The argument is not whether they are "different" buyers or the same buyers, it's rather would the person that buys a GMC buy a Chevy or would they buy another brand if GMC no longer existed. I think (and most of the board here agrees) that, like Mercury, even though they're "different" buyers (whether more affluent, better educated, whatever), the majority of GMC buyers would indeed buy Chevy trucks if GMC were to be dropped. Obviously there's the simple "GM fan" reason, but also dropping GMC would allow Chevy to bump up the Silverado range in price, feature content, and styling (the biggest differentiation of the two currently). As it stands, Chevy designers are limited to the "Chevy" look because they don't want to step on GMC's toes. Without it, they could push more toward a middle ground between the two looks. I will say in my case GMC is the only GM brand that I would consider buying and actually cross shopped a few GMC models when deciding on my wife's Grand Cherokee. Its mostly because of styling. I HATE Chevy's styling, it also doesn't help that everyone under the sun in Lansing drives either an old CTS or Impala. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 4, 2015 Share Posted August 4, 2015 I will say in my case GMC is the only GM brand that I would consider buying and actually cross shopped a few GMC models when deciding on my wife's Grand Cherokee. Its mostly because of styling. I HATE Chevy's styling, it also doesn't help that everyone under the sun in Lansing drives either an old CTS or Impala. So what if it still had the gmc grille? Would you really switch to a ford, Toyota, or ram? 1 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.