2024 Chevrolet Equinox EV previewed; starting price about $30k

[jpd80 4,980]

2 hours ago, ehaase said:

 

Most Ecosport customers could never afford a hybrid Puma. 

Strangely, the base model Euro Puma is actually  an untitled Titanium spec & priced vehicle…

Maverick hybrid shows what’s possible with combining the right elements and trims…..

Edited June 15, 2022 by jpd80

[slemke 371]

On 6/14/2022 at 9:53 AM, 92merc said:

I look at it the opposite direction.  Why the F does Chevy need to sell the Bolt so low?  I just can't believe they're making any money on it.  With battery and chip shortages, it's a waste of good resources for little to no profit.

 

If GM thinks the Bolt battery issue has damaged the model to the point of where it can't sell, then axe it.  Re-allocate the chips and batteries to somewhere GM can actually make some profit.

I couldn’t believe it either.  But, the Bolt had been selling with substantial discounts attracting similar customers as the original leaf…the cheapest thing that will get them to work and back.

 

Earlier this week the CFO of Ford was on CNBC proclaiming how much material costs have gone up on the Mach E.  Let’s see how long the pricing sticks around and if there are many available.

[rperez817 1,734]

On 6/16/2022 at 10:21 PM, slemke said:

But, the Bolt had been selling with substantial discounts

 

Good point slemke. In my area (DFW Metroplex), Chevy dealers are currently offering a $5,900 cash back offer for retail buyers of 2022 Bolt EV. This nearly matches the price cut that GM has announced for 2023 Bolt EV. Current Chevy Deals & Offers: New Car Deals (chevrolet.com)

 

[akirby 16,909]

Well that explains the price cut.  The question is still can they make money at that price?

[rperez817 1,734]

On 6/22/2022 at 8:17 AM, rperez817 said:

 

Good point slemke. In my area (DFW Metroplex), Chevy dealers are currently offering a $5,900 cash back offer for retail buyers of 2022 Bolt EV. This nearly matches the price cut that GM has announced for 2023 Bolt EV. Current Chevy Deals & Offers: New Car Deals (chevrolet.com)

 

 

Another update regarding the Chevy Bolt cash back offer for 2022 Bolt. GM will now issue a reimbursement of $5,900 (Bolt EV) or $6,300 (Bolt EUV) to all customers who purchased a new Chevy Bolt EV/EUV in 2022 before the offer was announced. GM issues retroactive discount for Chevy Bolt EV models bought new in 2022 (greencarreports.com)

 

This is unusually generous. It's not often that an automaker provides cash rebates retroactively like this. But then again, Bolt sales in the 1st half of 2022 were low due to the recall.

[rperez817 1,734]

Car and Driver found this photo of Chevy Equinox EV on the "Upcoming Vehicles" portion of www.chevrolet.com. 

 

[ehaase 136]

Cheapest Equinox at my local Chevrolet dealer is $41,105.  Cheapest TrailBlazer is $30,000. I have a hard time seeing the Equinox EV selling for $30,000.

[AGR 272]

2024 Chevrolet Equinox EV fully revealed with price 'around' $30,000 | Autoblog

[rperez817 1,734]

23 hours ago, AGR said:

2024 Chevrolet Equinox EV fully revealed with price 'around' $30,000 | Autoblog

 

Thank you for sharing this AGR. Here are photos and specs for 2024 Chevy Equinox EV.

 

 

1LT

 

3LT

 

3RS

 

[2005Explorer 651]

Chevy is the only one right now who seems to understand that not everyone needs a 400+ HP BEV or that everyone can afford an $80k+ vehicle. Good for them!

Edited September 11, 2022 by 2005Explorer

[akirby 16,909]

28 minutes ago, 2005Explorer said:

Chevy seems to be the only one who seems to understand that not everyone needs a 400+ HP BEV or that everyon3 can afford an $80k+ vehicle. Good for them!

Or they’re the only ones who don’t know you need to turn a profit…..

[2005Explorer 651]

21 minutes ago, akirby said:

Or they’re the only ones who don’t know you need to turn a profit…..

Vehicle prices are inflating much faster then wages are, but since you're a very wealthy person you you're oblivious to that fact. You would prefer zero affordable vehicles and believe that the average person can easily throw down $80k plus on a vehicle because to a wealthy investor $80k is pocket change. Even Ford knows this isn't the case or the Maverick would have never seen the light of day. Of course you don't like the Maverick because the profit margin isn't good enough, but automakers have to learn to build affordable vehicles that still have a profit margin. The mainstream market needs vehicles at all price points. If BEV only stays premium like you want it'll never become mainstream.

[akirby 16,909]

44 minutes ago, 2005Explorer said:

Vehicle prices are inflating much faster then wages are, but since you're a very wealthy person you you're oblivious to that fact. You would prefer zero affordable vehicles and believe that the average person can easily throw down $80k plus on a vehicle because to a wealthy investor $80k is pocket change. Even Ford knows this isn't the case or the Maverick would have never seen the light of day. Of course you don't like the Maverick because the profit margin isn't good enough, but automakers have to learn to build affordable vehicles that still have a profit margin. The mainstream market needs vehicles at all price points. If BEV only stays premium like you want it'll never become mainstream.

Perhaps you missed all my posts saying we need affordable BEVs.  Maverick margins are good because it doesn’t need $4K cash on the hood.  Don’t confuse good business decisions with personal desires.  
 

The problem is BEVs can’t turn a profit at low prices because the costs are still too high. Mach-E was losing money.  It’s great for consumers short term but if the company can’t turn a profit they can’t stay in business very long.  We’re several years away from profitable affordable BEVs.  In the meantime there are plenty of ICE choices.  

[rperez817 1,734]

13 hours ago, akirby said:

Or they’re the only ones who don’t know you need to turn a profit…..

 

The scalability and scope of GM's Ultium ecosystem makes it the only legacy automaker as of now that would be able to turn a profit on a U.S. market BEV with a price point around $30k such as 2024 Chevy Equinox EV 1LT FWD standard range. 

[ehaase 136]

13 hours ago, 2005Explorer said:

Vehicle prices are inflating much faster then wages are, but since you're a very wealthy person you you're oblivious to that fact. 

 

I agree with most of your points, but akirby is the one prominent person here with a balanced outlook and concerns about affordability. 

[akirby 16,909]

31 minutes ago, ehaase said:

 

I agree with most of your points, but akirby is the one prominent person here with a balanced outlook and concerns about affordability. 

They only read what they want to believe and ignore the rest.  

[2005Explorer 651]

1 hour ago, rperez817 said:

 

The scalability and scope of GM's Ultium ecosystem makes it the only legacy automaker as of now that would be able to turn a profit on a U.S. market BEV with a price point around $30k such as 2024 Chevy Equinox EV 1LT FWD standard range. 

Well someone has to make the step into the mainstream for EV vehicles. Ford did it with the Model T in the ICE era, but don't seem to be interested in doing it for EVs. If EVs remain only a premium market it'll take them a long time to scale up production. All that does is opens the door for China to take over the mainstream market. Niche players don't last long in markets without being bought up so Ford needs to plan accordingly if they plan to remain a large, relevant, full line automaker.

[akirby 16,909]

30 minutes ago, 2005Explorer said:

Well someone has to make the step into the mainstream for EV vehicles. Ford did it with the Model T in the ICE era, but don't seem to be interested in doing it for EVs. If EVs remain only a premium market it'll take them a long time to scale up production. All that does is opens the door for China to take over the mainstream market. Niche players don't last long in markets without being bought up so Ford needs to plan accordingly if they plan to remain a large, relevant, full line automaker.

There is ZERO evidence that a $30k BEV can be profitable today even with Ultium and maintain a 300 mile range.  Battery and other costs have to come down and they will over time.  
 

Ford can’t even build all of the Mach-Es and Lightnings that customers want so how can you say they’re ignoring different markets?  They’ve committed to Blue Oval a city and converting Oakville to BEVs.  You can’t expect this to happen overnight.

[rperez817 1,734]

1 hour ago, 2005Explorer said:

Well someone has to make the step into the mainstream for EV vehicles. Ford did it with the Model T in the ICE era, but don't seem to be interested in doing it for EVs.

 

That is correct 2005Explorer, Ford and GM have different strategies for BEV deployment in the U.S. market. Ford is focusing on vehicle categories where it already has an advantage. These categories are "mainstream" technically speaking, but on the high end of the pricing spectrum for mainstream products. Hence Ford's first mover advantage with F-150 Lightning and E-Transit, both of which are now the best-selling products in the respective categories.

 

GM's strategy is broader in scope. GM CEO Mary Barra said the company's goal is "putting everyone in an EV". Hence GM's first mover advantage among legacy automakers in developing an entire ecosystem (Ultium) to produce BEV economically across the pricing spectrum.

Edited September 11, 2022 by rperez817

[akirby 16,909]

1 hour ago, rperez817 said:

 

GM's strategy is broader in scope. GM CEO Mary Barra said the company's goal is "putting everyone in an EV". 

Well that certainly explains why the $100k Hummer was the first Ultium vehicle,

[bzcat 2,283]

I don't know if GM is going to turn a profit on $30k Equinox but they are going to really disrupt the market with that kind of pricing. If Ultimum allows GM to spread the costs then it is good news for consumers.

 

It looks like a properly executed product with good consumer appeal.

[rperez817 1,734]

3 hours ago, bzcat said:

I don't know if GM is going to turn a profit on $30k Equinox but they are going to really disrupt the market with that kind of pricing.

 

GM will do both. The company's president Mark Reuss said that Ultium based BEV can be sold at "very average transaction prices and be profitable". The reasons for this are exactly what John McElroy talked about in the video I posted on page 1 of this thread topic. In addition to benefitting from economies of scale, Ultium based BEV don't suffer from the "scar tissue" problem that almost all other BEV from legacy automakers do, including GM's own Chevy Bolt.