rmc523 Posted January 5 Share Posted January 5 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 5 Share Posted January 5 Holy crap - 40 different models (combining MD and HD Silvererras)? Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted January 5 Share Posted January 5 36 minutes ago, akirby said: Holy crap - 40 different models (combining MD and HD Silvererras)? So what? I'm counting 19 different models between Ford & Lincoln, roughly the same as the 40 spread across 4 different nameplates by GM. HRG Quote Link to comment Share on other sites More sharing options...
akirby Posted January 5 Share Posted January 5 1 hour ago, HotRunrGuy said: So what? I'm counting 19 different models between Ford & Lincoln, roughly the same as the 40 spread across 4 different nameplates by GM. HRG 40 is not the same as 20. It took 40 different models to sell 2.6M whereas Ford sold 2M with half as many models. Even if models are just rebadges there is added overhead costs. Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted January 5 Share Posted January 5 2 hours ago, akirby said: 40 is not the same as 20. It took 40 different models to sell 2.6M whereas Ford sold 2M with half as many models. Even if models are just rebadges there is added overhead costs. Well heck, using that kind of logic you could eliminate the entire Lincoln brand, and lose less than 82K units, minus those that would buy the Ford version. HRG Quote Link to comment Share on other sites More sharing options...
92merc Posted January 5 Share Posted January 5 1 hour ago, HotRunrGuy said: Well heck, using that kind of logic you could eliminate the entire Lincoln brand, and lose less than 82K units, minus those that would buy the Ford version. HRG We've discussed that possibility too. Lincoln is basically around just to have a Flagship model lineup. I'm mean really, what's the difference between a Navigator and a Expi Platinum? It's just prestige at this point. Quote Link to comment Share on other sites More sharing options...
akirby Posted January 5 Share Posted January 5 44 minutes ago, HotRunrGuy said: Well heck, using that kind of logic you could eliminate the entire Lincoln brand, and lose less than 82K units, minus those that would buy the Ford version. HRG You know it’s not that simple. But it’s clear that doubling the models isn’t doubling sales. And one could argue there is significant overlap between Chevy, Buick and GMC that Ford doesn’t have. I think the biggest reason they have 4 brands is because of the dealer network. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 5 Share Posted January 5 26 minutes ago, 92merc said: We've discussed that possibility too. Lincoln is basically around just to have a Flagship model lineup. I'm mean really, what's the difference between a Navigator and a Expi Platinum? It's just prestige at this point. I disagree. There is a big difference in interior materials and features now in addition to longer warranty and service perks. Even the paint is different now. That all changed within the last 5-10 years. 1 Quote Link to comment Share on other sites More sharing options...
tbone Posted January 8 Share Posted January 8 On 1/5/2024 at 2:55 PM, akirby said: I disagree. There is a big difference in interior materials and features now in addition to longer warranty and service perks. Even the paint is different now. That all changed within the last 5-10 years. I’ve been in both, and there is a noticeable difference to me between a navigator and a platinum expedition. 1 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted January 8 Share Posted January 8 28 minutes ago, tbone said: I’ve been in both, and there is a noticeable difference to me between a navigator and a platinum expedition. Likewise with an Escape and Corsair. Quote Link to comment Share on other sites More sharing options...
CurtisH Posted January 9 Share Posted January 9 23 hours ago, fordmantpw said: Likewise with an Escape and Corsair. Agreed. We bought a new Corsair in October and really like it. There is a noticeable difference between the Escape and the Corsair. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 9 Share Posted January 9 2 hours ago, CurtisH said: Agreed. We bought a new Corsair in October and really like it. There is a noticeable difference between the Escape and the Corsair. Night and day 2 Quote Link to comment Share on other sites More sharing options...
CurtisH Posted January 9 Share Posted January 9 1 hour ago, akirby said: Night and day My wife loves everything about the Corsair. She wouldn’t even look at the Escape. Most people would never guess they were on the same platform. Ford does a really good job of differentiating the Lincolns from the Fords now. 3 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted January 11 Share Posted January 11 Trax is doing really well at 44k for the quarter. Looks like it was only beat by the trucks and the equinox. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 11 Author Share Posted January 11 4 hours ago, T-dubz said: Trax is doing really well at 44k for the quarter. Looks like it was only beat by the trucks and the equinox. The new Trax is a good looking product! Quote Link to comment Share on other sites More sharing options...
akirby Posted January 11 Share Posted January 11 1 hour ago, rmc523 said: The new Trax is a good looking product! Has a very Explorer like face which I like. Is it imported from China or South Korea? Low prices on a decent vehicle equals high volume. Quote Link to comment Share on other sites More sharing options...
92merc Posted January 11 Share Posted January 11 (edited) 16 minutes ago, akirby said: Is it imported from China or South Korea? Low prices on a decent vehicle equals high volume. South Korea. Along with the Buicks, save the Enclave. Edited January 11 by 92merc Quote Link to comment Share on other sites More sharing options...
akirby Posted January 11 Share Posted January 11 23 minutes ago, 92merc said: South Korea. Along with the Buicks, save the Enclave. Better than China I guess. 1 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted January 12 Share Posted January 12 On 1/9/2024 at 11:17 AM, CurtisH said: My wife loves everything about the Corsair. She wouldn’t even look at the Escape. Most people would never guess they were on the same platform. Ford does a really good job of differentiating the Lincolns from the Fords now. They've come a very long way indeed. Lincoln has finally found it's stride, a reason to exist for the first time in decades. Let's hope they keep this up with their EVs. It would be smart to position Lincolns EVs as refined, opulent vehicles, Ford's riding on the same platform could take the sportier, more performance oriented approach with more aggressive designs. That's how I'd do it at least. 1 Quote Link to comment Share on other sites More sharing options...
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