I know what you’re doing by arguing the status quo, it’s a safe bet because
you have the data regarding all those former customers switching to Ford
utilities…….oh snap.
Fusion was always a good seller, it just fell off a cliff when buyers stopped
supporting the upper trims because not properly updated compared to
the vehicle those owners were trading in….
What I’m thinking of is basically the Evos, a vehicle that already exists
so at least Ford has something concrete to consider as an alternative.
Fusion, but also the evos. When I first saw the evos, I recall thinking how it would appeal to edge owners if Ford gave it a more upright roofline. Or to people who liked coupe crossovers but didn't want to buy a mach-e.
But yeah, Ford needs to add more product to flat rock. We know that plant may be getting something else beyond the s650, but those plans seem shaky like many of Ford's others.
Just thinking about that..
I believe that Ford missed a golden opportunity with Fusion/Mondeo hatchback
morphing into a crossover, something that could have been built at Flat Rock.
Still a window with C2 Mondeo, it’s more Taurus size now but still applies…
and then there’s the dead and buried Focus Active crossover that could be lengthened and widened to a small mid sized vehicle
Everything doesn’t have to be an either/or choice, some vehicles probably do better in some regions than others, Ford simply pick and choose as required to pick up niche buyers.
So much potential, and so much risk. We'll see if Ford's able to pull it off. What's really intriguing regarding the styling, is Farley, as well as some of Ford's designers, have implied we may see all sorts of body styles blending together. Lifted sedans, hatchbacks that are marketed as crossovers, but are really just cars with a 1-2 inch lift, that sort of thing.