I can see a Bronco pickup using interior pieces (dash, seats, center console, rear seats, door panels) and most of the exterior panels but with a different nose....call it Bronco Ranger edition, F100 (far fetched) or just continue with the Ranger name on the newly styled truck and move forward. Right now, the interiors are completely different as is all the exterior panels. I know it shares chassis and suspensions....but more sharing equals savings in scale..... common doors, panels, hoods etc, etc, etc....

Yes.  I had a 2013 Titanium and it was great but all I ever saw on the road were cheap SEs.  They thought they could sell premium models with AWD and plug in hybrids and 350 hp but buyers said no we want cheap cars.

He's hauling dynamite and he needs all the help he can get....

I can see that. One of the reasons some are moving away from 12VDC is the increased loads and charging strategies OEMs are placing on these batteries.  Can you believe someone argued with me when I told them that OEMs programmed the non-hybrid vehicles to prioritize charging the 12V when the vehicle was decelerating?  There are multiple data points used to determine charging and discharging strategies.  Meanwhile, OEMs are still using 150-year-old Lead-Acid Batteries instead of more modern batteries. 

That's assuming a Bronco Pickup would sell as well, which I'm not sure it would. They are two different approaches for two different customer perceptions, mechanical innards notwithstanding.  Maverick would also benefit profit wise from shared styling with Bronco Sport, but each serve different market segments. 

I think this post lays the situation out very nicely.  We have a lot of Ford apologists on this site and I used to be more sympathetic to their issues, but trying to justify the current state of affairs is simply ridiculous.  And to be clear, I want Ford to succeed.    There is a lot of talk about profitability, what is enough, does it justify maintaining a product, etc., but profit is profit whether it is 3% or 10%.  A three percenter can make more money if it substantially outsells a 10 percenter, so to me this isn’t a sufficient justification to dump products. It is well documented on this site why Ford’s sales number decline on various models.  It is self inflicted.    Then theres talk of lack of sufficient development resources to maintain a full line of vehicles.  Let’s face it, the F series does not change so substantially from generation to generation that they consume all of the resources.  As an owner and enthusiast, I know they don’t.  You can call something all new but it doesn’t mean every part number is new.  Each product category should have been able to support itself and if you need more people you hire them because your product should be able to sustain itself.     The bottom line for me is it is a management issue.  Perhaps the Ford family is partly responsible for the situation due to their overall control of the company, but it isn’t clear to me they won’t listen to the CEO.  Mulally appears to me to be the last CEO that knew what the hell he was doing, and it did appear the Ford family listened to him at the time. I highly doubt Farley has no influence, because the direction of the company seems to be consistent with his beliefs.    If Toyota can be a full line global manufacturer and be profitable, there is no excuse why Ford could not do the same, especially when they were one.  In my observations over the years, when companies shrink, they tend to eventually disappear or get bought out.    In one of the other threads, somebody mentioned Henry Ford would be rolling over in his grave, and I agree. I don’t think Henry Ford wanted his company to be a boutique manufacturer, limited in scope. It seemed he wanted to bring vehicles to everyone.  

I’ve noticed that the batteries in the 2.7–3.0L V6 Fusion, Edge, Nautilus, and MKZ don’t last very long—probably due to the heat in the engine bay. I end up replacing mine in my MKZ about every two years, thankfully under warranty, and the dealership handles the hassle. A friend of mine has a '16 Edge Sport with the 2.7L V6 and experiences the same issue. Meanwhile, she also owns an Edge and a Fusion with the 2.0L I-4, and neither of those has needed a battery replacement yet.

Exactly. They need to stand on their own because they are compelling products, not because they have government subsidies. 

Yes, and it seems like it would be relatively easy to do. Mostly a top hat change since the Ranger and Bronco already share the same platform and drive trains.   I could get excited about it if they give me a hybrid Bronco pickup with Pro Power Onboard.

As long as it comes in chartreuse ala CW McCall and the song Convoy.....lol