To be fair, I'm not terribly surprised. I have quite a few family members worth 7, or even 8 figures, my mother's cousin owns on of the largest meat distribution companies in the country. He drives a Ford truck.    My uncle who was an dentist and is worth around 5 million drove the same 90s suburban for over 20 years and 500k miles before the transmission blew up while towing a boat. He just gave it to the towing company in exchange for towing it away.    A lot of wealthy people drive "normal" brands for a variety of reasons. Ford vehicles are extremely reliable, they last and last. For people who want to devote as much money and mental resources as possible to their business, they don't want to be worrying about if their BMW 5 series is gonna start today. A Ford just works, it's peace of mind, something that's hugely important to a lot of wealthier individuals.    Then there's the fact that Ford is just cool. There isn't any other brand where you can see a mid-engine supercar next to a 20k hybrid truck next to a muscle car, next to a transit, next to a Ford bronco/raptor. The diversity and range of Ford's lineup is hands down their biggest strength. It's why the biggest mistake Ford could make as a brand would be to become just a truck and transit brand in the future. Thankfully, they don't seem to be going that route. 

Interesting info presented in a horrible chart.  They don't explain what the white box/percentage meant vs. the gold unless you look at the data on the next page.   Regarding the data, it does make sense, as pointed out with Expy, Explorer, and of course, F-series models, not to mention things like Raptor, etc.

Somewhat related, kinda sorta... Report: Lexus Isn’t Cool With Younger Car Buyers   It makes sense, I see F-Series Expy Mustangs and Explorers in wealthy neighborhoods. Even on my own street, only one person has a mortgage and yes they have a Tesla and an extremely high mortgage with a minimal down payment (I checked the records) surprised they paid what they paid.  

Seems like over the past 5 years or so we either get over/too busy styling or soap bar type styling on vehicles.    Car design have been suffering the past couple of years because of this. 

Kinda of a interesting chart...Ford does well   https://www.visualcapitalist.com/ranked-favorite-car-brands-of-the-ultra-rich/

Agree on "factory ..light pickup".  That GMC that 7M posted is a beauty in any case..says 3/4 ton but it looks heavier than that. If you want to see something interesting go to ..Americanheritagemuseum.org This is an unbelieveable museum nearby in Hudson/Stow Ma.    Click on "exhibits" and then "WWI Trench Experience".  After you go in the main entrance, this is  the first exhibit/show you will see-you have the option of being in that trench or viewing from an upper balcony.  But it is a "show" and you are then listening to the shelling etc. Not something you would take a 5 yr old to see. Note it identifies the ambulance  as a Model T..which I thought was the predominant WWI ambulance.

Subaru's designs used to look decent, but they've been getting hit more and more with the ugly stick, and this new Outback might be the worst yet, IMO.......and if that weren't bad enough, the Wilderness edition amps the ugly up to a 12.....     New Subaru Outback Finally Admits It’s An SUV And Not A Wagon | Carscoops       Wilderness edition.....my eyes are burning....how do you look at this and say "yeah, that's what we're going with!" It looks like they went into the AutoZone parts catalog and started slapping a bunch of random pieces on.    

Looks better than the K4 sedan. 

Another article   https://www.caranddriver.com/news/a64489334/slate-ev-truck-teaser/

Subaru Trailseeker EV Is Faster Than A WRX STI But No One Knows If It’s A Wagon Or SUV | Carscoops   Their official images look like a bad photoshop....         Unveiled at the New York Auto Show, the Trailseeker is like a Solterra for people who want more space and more power. And like the smaller SUV, the Trailseeker has a Toyota twin, though one we’re yet to see.