Ford and Lincoln, please don't consider using an old, tired, "retread" name such as "Zephyr" for a potential new and exciting sedan vehicle such as what is being discussed here.
I would think, that with the myriad of the words in the English language, they can do much better than "Zephyr."
"Zephyr" rhymes with "heifer."
The Lincoln Zephyr/Z would be a welcome addition to the lineup. It's a decently sized mid-size, so it will straddle two segments and accommodate many buyers.
With the new electric vehicle building process, maybe there’s time to build into BOC, the ability to build all types of ICE to BEV on the one production process using a truly modular assembly strategy…..
True, sales volume would be lower, but it would command a higher price than something like a zephyr. If they're able to repurpose a lot of the components of a mustang sedan for a new Continental, it would keep development costs down. It wouldn't move in high sales volumes, but it could still generate a decent profit, while offering a product that boosts Lincoln's reputation in the luxury market.
I just feel like if you're gonna make a mustang sedan, and come to the conclusion that you want to bring back a Lincoln sedan, offering a proper high end RWD product isn't the worst idea.
I see these for sale at used car dealerships that specialize in off-lease vehicles and former rentals for VERY steeply discounted prices. The depreciation is atrocious.