agreed. There are certainly vehicles I like out there, but there really hasn’t been anything to get excited about for a while from Ford or anybody else for that matter.    is this going to be an affordable model for average Joe public to buy or another expensive performance vehicle?  Though I love performance vehicles, since most of the vehicles I own are performance vehicles, I’m also concerned about my kids being able to afford Ford vehicles when they start buying their own.

The Scout is a very good looking truck and I think it is going to sell very well when it drops.  It won’t hurt that it will be a new kid on the block when there hasn’t been anything particularly new or interesting in the auto industry lately.   Regarding a Bronco truck, why not keep the Ranger at a lower price point, and have a Bronco truck at a premium price point?  There is little development cost associated with it since it is borne by the ROW.  I’m personally not a fan of dropping the Ranger. I think Ranger sales are only hindered by Ford itself, and a unibody version of it would sell about as well as a Ridgeline or worse.      

IIRC they are built in South Korea, so I'm going to assume that GM was making more then that (well before Tariffs) with it.   I'd do admit I really like the higher end Trailblazers with the contrasting tops on them. I think they are best looking Chevy that GM has. 

Though it will be helpful for Ford, that is a pass for me for personal reasons.     it does, however, no longer make it a dead man walking, which is positive.

perhaps it has something to do with those vehicles being relatively attractive and affordable.  I’m guessing 3% profit on 200,000 vehicles wouldn’t be acceptable for Ford though. 

Yes, because it’s an EV.  I’ll happily admit being wrong, but I don’t think I will be.

...and then the other side comes into power and pulls the rug from underneath.

Interesting article here about Ford vs GM in the EV saga:   https://247wallst.com/investing/2026/01/09/as-ev-dream-fades-ford-not-gm-is-the-auto-stock-to-buy/

Yes, the federal emission regulations (and associated penalties) amounted to back door EV mandates. It forced the OEMs into this disastrous mess.

I agree.   Regarding changes, aside from obviously the bed, you'd be looking at a new cab structure, new 2nd row top (I'd imagine similar to Jeep that it would re-use the same front panels).  I'd hope they'd invest in different doors, unlike Gladiator that reuses the Wrangler's rear doors, and it looks cheap with the large cutout.  You'd have new seats, though they might be able to re-use Ranger's 2nd row seats?  Otherwise, interior wise, you could use the same dash, front seats/doors, and center console.   The one thing I'm not certain of is the cab strength to have the fully open roof (no center brace) like Bronco without the rear buttress style bars in the cargo area.  I wonder if it'd require a Raptor-style bar across the middle?