I strongly suspected so because it’s a higher trim and something pickup buyers really  like either side of the pacific. We have V6 diesel, you get 2.7 Ecoboost, everyone is happy…    

The Ford Motor Company factually owns the trademark COBRA for all automobiles and has since 1963.  Moreover, Ford also owns the Cobra emblem and any iteration of.  Shelby has zero ownership in COBRA.   Ford licenses Shelby to use the COBRA mark on roadster models only -. Aside from using the COBRA mark on the roadster, Shelby cannot use the COBRA marks on goods / merchandise.  While I was at Shelby, Ford made us discontinue all usage of the COBRA mark on apparel, drinking glasses, etc.   Ford also owns the "tiffany" emblem, which was used on the side fenders of the 2007-2014 GT500s.  Shelby was only allowed to use that logo provided it appeared with the "Shelby" or "GT500" mark.  On the other hand, Ford could not use the "Shelby" or "GT500" mark with the tiffany snake logo with paying Shelby licensing fees.   The only snake logo, which Ford didn't really didn't contest was the one used on the 1969 Shelby Mustang GTs - internally, at Shelby we called this logo the "Drunk" or "Twisted" snake (photo below).  Ironically, Shelby didn't have anything to do with the 1969 model year.     As a side note, Ford does not own the GT350, GT500 or GT500KR "King of the Road" marks.    

Not impressed by patents.  I own one myself and while it was a really good application design that I'm proud of the only reason it was patented was because the contractors we hired to write the code wanted to sell it to other clients.  I also personally know folks who have 20-30+ patents each but none of them are particularly useful - they're just ideas that didn't already have a patent.  It's like throwing a pot of spaghetti against the wall and hoping one piece sticks.   I'm not saying Toyota or Hyundai aren't innovative.  But Ford has done great things with F150, Bronco and Mustang.   F series - Aluminum body, powerboost hybrid, ecoboost engines, high output diesel, future erev, godzilla v8. Mustang -  Predator v8, GTD, gt3/gt4 race cars Raptor suspensions Ford GT - everything Bronco off road performance and accessories. Tons of innovation just not on small cars like some people prefer.

I understand where you’re coming from on the Everest, but I’m not so sure. My son asked me about the Everest recently and he thinks it’s awesome. He’s a young person and finds it to be very appealing. Toyota managed to sell nearly 100K of 4Runners last year, which would be a main competitor, so I don’t necessarily know that it wouldn’t sell. I also don’t think it cannibalizes too much from the other models. It’s really not comparable to an Explorer, and the Bronco is pretty distinctive with it’s functionality.    The Everest could provide the basis of a Lincoln model, which would likely offer better NVH control. 

From Muskie Boy:    

This highlights the fact that frequent fast-charging is the exception and not the rule with EVs 

Good stuff. At last year's CES, Donut Lab showed off its direct drive electric motors with high power and torque density:  

Using patents granted a proxy for innovation (albeit an imperfect one), Hyundai and Toyota were the only automakers on the Top 10 list last year.        

I'll wait to see the price before getting too excited.

Territory already replaced Escape in Mexico   https://www.ford.mx/todos-los-vehiculos/suv/