Yes, your phoning it in comment is very appropriate here as the cynic in me
says that this is all about squeezing the most profit for least money and effort.
The above ideas/speculation is interesting, but they all seem to fall into the conventional Ford truck domain. A "different kind of truck", per Farley's words, seems to suggest something more radical? On the other hand, maybe all he means is a different platform and assembly process, like CE1 elements? Ford has put a lot of emphasis on affordable for this truck which to me sounds like it is likely a small entry level truck as opposed to midsize.
Ford is probably having great fun watching all the guessing and speculation about this new truck. And any reveal is at least 2+ years away.
For years, the Mustang based sedan has been bashing up against the reality of costs.
Ford had the perfect opportunity of elevating the Falcon platform years ago but
Mulally nixed that in favor of already developed and US based D3 Taurus/Explorer.
Admit that was a great idea for recurring increases in profits vs retired BOF platforms.
Then again, with Continental there was the opportunity of using CD6 but Ford then
chose to back end on the CD4 developed Chinese Taurus (lead by Ford AUS team).
Every time, ford has the potential for scales of economy, they choose home room politics
but in the end, time ran out for cars as mass migration to utilities took hold, people just wanted them more and were prepared to pay more as well..
I'm reading that it's possible to have a lighted front Lincoln badge retrofitted to the 2024 Nautilus Premiere Hybrid that did not come with it using a OEM hybrid lighted badge... Supposedly the connection is there... Can anyone confirm that?
Glad to see your thoughts on this and Ford’s use of affordable…
maybe something thrown out there but affordable compared to what?
I’m still wondering if Ford wants a better truck for mid-size that
beats all others including the Ranger, some sort of downsized F150
that’s slightly narrower but keeps that platform’s scales of economy?
Whatever Ford is planning, I suspect they want a grand scale production
that makes loads of money and takes sales away from Toyota and GM
and doesn’t impact its own F150 sales…..
Now that’s tricky….
how does it being S650 based mean its its own thing?
with Ford talking about using their own icon nameplates, I doubt it’ll be much else aside from a Mustang sedan
I can't imagine the Ranger going anywhere since we have the Bronco.
The only thing I would wish is for the Ranger to move to TAP, add the Everest, and an Everest-based Lincoln. This would open up production for the Bronco in MAP with the potential to add the shelved Bronco pickup.
This would allow Ford to add a competitor to the 4Runner, GX, and Gladiator all in one stroke.