fair enough points. Or also maybe the crossover just doesn’t have anything THAT unique about it? As in it’ll be a similar shape to the truck but with a covered cargo area?
Does Ford need a Hilux competitor? Isn’t that Tacoma?
They already had BOC built and empty. They weren’t going to just leave it that way…
IMO, Ford could better tackle Tacoma sales with actually trying with Ranger. While I don’t know how may sales a supercab would actually add, Ford doesn’t push Ranger much at all. Colorado’s success shows there is more of a market there.
but to me, and ICE adaptation of CE1 would/should just be a next gen Maverick. You’re right around the same size (presumably anyway since we don’t know for sure) as the existing model , what good would it do to try to force in another model right in the same slot, that is doing the job of an existing model? It just doesn’t make any sense to me.
Agree regarding leadership - the extreme swings of late aren’t good, but that’s a different topic.
That said, Ford could also voluntarily take a longer term look by maintaining a more fuel-efficient forward looking approach. I’d say they’re better than they were before with the trucks being more efficient, but they could not take the “all in” approach on the relaxed CAFE rules like they are to safeguard them from changes the next admin will inevitably take…
they did patent this. I’ve felt like that’ll be a CE1 feature, though, and not sure how “different kind of truck ” that would truly be.
It's possible, but a part of me is wondering if the product pipeline post CE1 truck launch is getting moved around a bit. We've heard a lot about the CE1 truck of course, and know it's coming first. But beyond that, the sedan is the only one I've seen Farley talk about, and in relative detail. Like it's not just "We might make a sedan". It's looking pretty likely, and it's him describing flushed out details like it being a performance car, and even what kind of cargo closure system it's gonna have. That's relatively specific once you start thinking about product features and how to position it in the marketplace. By comparison, it's crickets on the utility so far.
It's possible he's just put that much thought into the proposal before work on it has even begun. But that kinda also sounds like a product that's already being developed and that's why he knows those details. Time
Agreed, I'm thinking like a charger rival for the mustang sedan, and a model 3 rival for the EV thing. An EV sedan with sporty, clean, somewhat muscular styling could be pretty cool. Something similar to this to diffentiate it from the lumpy frog look of the model 3 would be nice.
I feel like a CE1 sedan is a pipe dream at this point.
think about it - the cE1 crossover is what 2028-2029 at best right now. A sedan is less of a priority than that. So we’re talking at least 2030 at the earliest for that typos product. And with how Ford does product development, I’m sure it’ll be cancelled before then lol
I'm assuming that possible EV sedan might be on the smaller side then the Mustang
A 4 door Mustang would be about 200-205 inches long and EV sedan would be like 190 or so-think Tarsus vs Fusion
I agree they do too much launch and abandon but the reason for that is their recent small and midsized platforms are not cost effective so margins are low. Improvements would help sales but nobody is paying a premium for better vehicles like those so it won't move the needle on margins. C2 is the first step in the right direction but it needs another generation of cost reduction which I think ce1 will provide especially the electrical. Not moving Edge and Nautilus to C2 with hybrids a decade ago was a big mistake.
So when Ford abandons a vehicle it's usually because margins are low or negative and no prospect to improve that short of a whole new platform. So they've already decided the juice isn't worth the squeeze before they abandon it. Why throw good money after bad IF you have better options like Maverick and Bronco Sport that can be sold at higher margins on the existing platform?
And you're right at some point you run out of those options which is why they're going back to affordable vehicles on new platforms. We'll see if they're able to achieve the expected cost savings and if they'll stick with affordable vehicles but that doesn't mean those vehicles need to be cars.
Makes me wonder how many buyers regret their purchase.
my wife gives me grief about all the fingerprints on our SS refrigerator
so I can imagine the upkeep with polishing cleaning on cybertruck is pretty horrendous. No wonder people wrap the thing…