Nissan poorly served that market, yea you're right about that. Then again, Nissan has been strugglin' in many ways in the past few years.   Toyota on the other hand has been a strong player with body on frame trucks for a long time. Last year they sold over 422,000 BOF pickup trucks in the U.S. Add BOF SUV and the total is over 635,000.

GM and Ford and Ram sold almost 3 MILLION body on frame trucks last year while Honda, Hyundai, Kia, VW and most everyone else ignored it and Toyota and Nissan poorly served it.

Kia K4 also achieved six figure sales figure last year in the U.S., with 140,514 units sold.

Let's not forget this: If Ford has shown anything since 2005, the styling department has figured out how to make a sexy mid-engine car.  Take that, Chebby!  

I'm not optimistic about this line, even if Ford doesn't screw it up from the jump. Hasn't all the market research pointed to success when there's a GAS ENGINE in there along with the batteries?  Whether as a range extender (Scout) or tag-along propulsion device (Escape), the pure electric phenomenon looks like it was fueld in large part of massive tax credits that no longer exist. 

Toyota Camry    317,185    309,875    2.36 Toyota Corolla    248,088    232,908    6.52 Honda Civic       238,661    242,005    -1.38 Tesla Model 3     172,800    142,100    21.60 Nissan Sentra     152,579    152,752    -0.11 Honda Accord     150,196    162,723    -7.70 Hyundai Elantra   137,811    136,698    0.81   7 Nameplates sell more then six figures.

Yea, that's ample reason for serious customers within that market sector to stick with Toyota, Honda, and Hyundai/Kia. Anyone interested in sedans and/or hatches will find something from at least one of those companies that will meet their needs.  

https://www.fromtheroad.ford.com/us/en/articles/2026/ford-world-headquarters-south

VW Group's MEB platform, which ID.4 uses, has run its course and ain't competitive at this point. MEB+ and SSP platform vehicles can't come soon enough.    Volkswagen’s MEB+ announcement signals the onset of a new phase in the EV industry—a second-generation EV race. The shift toward LFP batteries and the implementation of Cell-to-Pack architecture directly supports lower prices and improved safety.   With the original MEB platform, Volkswagen faced limitations in competing with Tesla and BYD in terms of technology and cost. MEB+ is designed to address these challenges and help maintain or grow market share before the transition to the SSP platform.

Agreed- Toyota, Honda, Hyundai/Kia and others have been selling 6 figure volumes of sedans and hatches while GM poorly served this market sector and Ford ignored it.