The total outlay on Louisville infrastructure and CE1 development costs stands at $5 billion. The math on this will be rather fuzzy reading but no way will Ford concentrate on the $30k  lower price point, it needs loads of those $50k to $60k builds to start recovering costs before the obsolescence of this project sets in five years and everyone else is doing the same thing..

You’d be surprised how much profit and cash was funnelled into BEV development, the reason whay Ford Blue struggles with new product is $11 billion in funding was diverted between 2018 and 2022….and then you have the side bet on mid sized BEVs,,, On declared write downs, It wouldn’t be the first time that a corporate has maximised its write offs, don’t forget the whole point was not to be’fess up to being so stupid, it’s the ability to offset as much tax as possible over the next five years.   From my research, about $20 billion is paper write downs on lost future earnings while the other $10 million are write downs on actual losses and assets.   This last five years has been a bloody nose to Ford yet if they hadn’t tried, I know that many well positioned critics would have pilloried them mercilessly  for clinging to the past. My criticism has always been that Ford never found a way to bridge existing buyers onto the benefits of hybrid and electrification, they chose to jump straight to BEVs without ever trying to make hybrids affordable. (Powerboost was always a way to charge more for things like on site power).   Affordable Electric vehicles are tricky to develop but at least now Ford has more  supporting Assets like dedicated electric motor and drive plants and battery plants. Even after all the losses, coming away with all of that and knowledge is a huge bonus  

honestly, the part on the most skeptical about is if 100,000/year would actually be enough volume. It is the low end of the stated range and seems incredibly achievable, but it would probably take a long ass time to recoup the capital expenditures.

I don't think they lost that much in actual losses, if they did, they'd be out of business. 

Indeed, everything is conditional with buyers and all Ford can hope for is that it ticks enough boxes.   (Not aimed at you) Remembering that over  the past few years, Ford has racked up over $30 billion in losses from products, all of which it thought would be hits. So it’s natural for people to be skeptical of Ford’s claims re future profits.  

It's not either/or there is clearly a market for both.  Saying nobody wants EVs is ridiculous.

Whelp, there goes my profit sharing for the next few years 😒

What difference does it make whether the Scout has sold any vehicles yet? The point was whether an ICE is the better investment either as a range extender or a complementary propulsive unit. Without huge government giveaways, please help me understand why you think consumer purchases of all-electric vehicles will "conclusively make up at least a significant portion of the market"? What I'm seeing suggests the opposite, even with currently high gas prices.  To me, it looks like Ford is gambling that consumers will accept (i.e., "buy") an all-electric vehicle's compromises if the price is low enough.  My question, though, was this:  whether a lost-cost, quality hybrid vehicle would be a better sales bet. 

I heard they want to build an EREV SD there. Multi energy at the plant according to ford media release. So gas, diesel and EREV. 

Honestly unless the vehicles suck, if they keep it under $35,000 then at least 100,000 should be attainable across the truck and crossover. They sold 97,000 EVs in 2024 at like a $10,000 higher price point