The more I think about that, the  better the deal sounds for both parties.     Shelby also offers a post title pack, not sure if the details but it sounds if you already own a Mustang/Truck, they will transform it into a Shelby version

And yet the BS and Maverick top trims are priced HIGHER than Escape titanium.  Which is the point we keep trying to make and you keep ignoring.

Who cares what is called-they have similar features like having leather seats, higher end engines, etc.

Nowhere near Titanium....LOBO is a "Sports truck" and Bronco Sport Badlands is an "Offroad lifestyle" SUV. Escape has had ST trim and could have had a "Tremor" trim that would compare...Titanium is tilted more toward the luxury end of the spectrum. 

Maverick Lobo and Bronco Sport Badlands are the top trims. 

I'd noticed some things as I watched vehicles getting dropped.   First, I never saw people get really passionate about the dropped models until they were dropped. When there were Focuses (Foci?) on the lots, very few people gravitated to them. That was the cosolation prize. Gee, we couldn't get that whatever other vehicle we actually wanted, but we could get the Focus. Same thing with the Fusion. Taurus, Fiesta, then even the Edge, and Escape. Once they were canned, suddenly it was a travesty, why would they discontinue those vehicles, and so on.   Second, the vehicles getting cut were ones you didn't see people buying merch for. I've seen hats, t-shirts, things like that for plenty of vehicles, but I've never seen anyone so excited about owning their Ford Escape that they buy a hat for it. I wonder if that's some of the metric of what is or isn't a boring vehicle. A couple outliers were the performance versions of those vehicles. SHO Taurus, Focus ST/RS, Fiesta ST, etc. Sample size was the dealerships I've worked at and my own observations, other areas may have had different experiences.

I don't remember seeing a Titanium Bronco Sport or Maverick....

Sure, but most of the market doesn't want an EV.     I'd say look at competitors though.  If buyers feel Rav-4 and CR-V are more roomy vs. Bronco Sport, that can help sway them that direction.

But it's like Farley has said, aspirational passion products don't need to be expensive, just look at things like maverick and BS. Some see this push for passion products as something to justify constantly raising prices, while some passion products do command a higher price, I don't see it as exclusively a price thing.    You will see things like off-road or mustang trims that are pretty pricey and profitable. But I also believe you'll see more aspirational affordable vehicles as CE1 arrives and as Ford applies skunkworks methods to the rest of their lineup. They're talking a lot about affordability right now, so I don't believe the plan is just to make everything super expensive.    Imo, the push for no boring products is more about Ford leaning into what it does best, obtainable aspirational products. It's about creating a lineup that's hard to replicate because you're leaning into passion products, heritage, excitement, capability, attributes that are more difficult for other brands to replicate. Compared to a brand like Nissan that basically only exists on the basis of cheap prices and is likely gonna go out of business once Chinese brands become more mainstream. 

Way more.  Saw the same thing with Fusion and Focus.  Most buyers ended up with cheap base or SE models.  Very few went for the higher trims.  I bet Escape ATPs are at least $3k-$5k below BS and Maverick.