Ford sells 155k mavericks a year, so 100k fathoms seems overly optimistic to me, especially considering that no non-Tesla EV comes anywhere near that. Mach E is at 18k for the year. Same for Equinox EV. I think the ioniq is around 30k and is the best selling non tesla EV. The fathom will beat its competitors in price, but there are EVs out there that are similar in price or only slightly more and they still aren’t selling in those numbers. Maybe the fact that it’s a “truck” helps it a bit, 50k seems like a reasonable goal. That would put it as the best selling non-tesla EV.

I couldn’t tell you the last time I saw an f150 supercab or regular cab on a newer model. I don’t think it’s a terrible idea.

This is expected, but very sad nonetheless 😭  

some crazy owner clubs on those P71's

5.0 F150 reg cabs are a hot ticket here in So Cal...limited allocation doesnt help...everyone wants to drop them put big wheels and tires and occasionally blowers....this may blow your mind...Dealers are getting 5k over on the trucks before mods......we do the suspension drops wheels and paint here along with Magnaflow exhaust...12k package with labor...funny...the reason people drive from hours away was due to availability or lack of....surprized they asked for a huge discount, because Id lay money they knew how hard that unit was to get....

Ford Says Even the Fathom EV’s Fanciest Trims Will Stay Under $40K

A Chinese Range Rover knock off....

It's the same overproduction playbook as their housing debacle. That crashed 6 years ago and the consequences have done tremendous damage to their domestic economy with no end in sight. As long as the CPP is dictating the direction, as opposed to a market economy, this  problem will continue.

Yeah, that's why I said above that sure, sales could be better (for both Aviator and the brand as whole), but saying "how can anyone defend" a vehicle that's on pace for one of its best sales year in the model's history (looks to be on pace for 2nd or maybe 3rd highest) is a bit ridiculous.   Especially when the counter argument is that this EV should be brought over that would clearly fail/do much worse sales-wise based on US EV sales numbers, before you account for the design (which is again, subjective).  

Like the Panther mafia.  Everybody wants a crown vic.  But they never buy new ones, only cheap used ones.