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Thanks and what you’re pointing out is that a plant doesn't have to be maxed out to run at a profit, that went back to Mulally showing that so much of those so called fixed costs were actually variable. My quick thumbnail is that ATP of all Broncos combined is around +$15,000 up on ATP of combined Ranger sales, so it makes sense to play to your strengths. , Ranger is so popular on the international market that US sales are less important than they would normally be. It surprises me that Tacoma is bigger than global Hilux and Ranger straddles both. So what if next Ranger had an even wider track and body, that slightly leap frogs Tacoma, that may be helpful against other vehicles like the BYD Shark 6, GWM Cannon Alpha PHEV and the JAC Hunter X PHEV.
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They didn't want or see a need to continue paying Shelby royalties for the name - and Shelby wanted to sell their own versions.
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By DeluxeStang · Posted
Stick around and you'll find that we're really smart, except for all the ways we're really dumb. -
By DeluxeStang · Posted
Do you guys remember all the comments from people bitching about what it looked like? 😆. -
MME is a great choice for that amount of driving: it's comfortable, agile, and practical.
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I could see this being popular for college campuses, resorts, golf courses, and other large properties that require transportation for maintenance activities.
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By fuzzymoomoo · Posted
5 years ago, sure. Today it’s probably the 2 I mentioned and that’s it -
That actually makes me realize - Ford probably isn’t using the old Shelby GT350 etc names because they are inevitably going to have to put hybrids in at least some of these models, breaking from the past to these new names (Dark Horse) on some variants gives Ford greater ability to assert, “No, a hybrid V8 can be a Dark Horse because its this new thing we’ve defined over the past 5 years” rather than “Uh Carol Shelby would have loved hybrids if he weren’t dead” to the cargo cult. Personally I appreciate this because I would greatly prefer Ford innovate with their performance offerings than cling to nostalgia, it makes the line a lot more appealing to a young guy like me who values that innovation. I’d love a hybrid V8 Mustang (or an Ecoboost hybrid which would be a viable daily driver despite it being a joke) and if Ford had to call it a Shelby people would lose their minds.
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By Sherminator98 · Posted
300K miles over 5 years is 5K miles a month, jeeze 1200 miles a week
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