It's too affordable for Americans to want.

Someone once said "Ford is in the business of making money, not making vehicles."    This explained the cancellation of small cars, large cars, midsize cars, all cars, the Ranger, the Bronco, Transit Connect, Windstar, Aerostar, etc.   CAFE and profitability are excuses for the lack of investment in competitive products.    There, Ford struggles to build low-margin vehicles profitably. It's been this way for decades.  There isn't any evidence that this has changed.

Notice Escape is actually cheaper now?  And you can't compare a well equipped 4 door Maverick to a cheap 3 door Focus or Fiesta that was sold at a loss as a CAFE offset.     So yes Ford stopped selling dirt cheap cars that lost money in favor of slightly more expensive vehicles that make money.  How dare they do that.....      If you want to provide cheap vehicles as a community service then go start a non profit.  

CT's moron governor says this will make cars less efficient and reduce MPG numbers. The car mfrs. are not going to intentionally make less efficient engines.  And people aren't dropping like flies from CO2.  I know 500 people and only one has asthma. Every human exhales 2.2 lbs. of CO2 per day. CO2 is CO2, no matter where it comes from. The population of the country/world has probably doubled in the last 50 years. So let's do away with people!  Oh we are, they're called AI robots/androids!  Check out the youtube video of Zager & Evans' IN THE YEAR  2525 with the middle aged woman in black and white.

Let's play a Game  Affordability is a Data point, Cheapness is a Feeling. Comparing the Starting prices of the 2026 Escape, Bronco Sport and Maverick to the 2014 Escape Fiesta and Focus in 2025 and 2014 Dollars.    Adjusted for inflation, the price for an entry-level Ford vehicle in 2025 is  45-64% higher than it was in 2014 Finally, when compared with US household income, Ford's most affordable vehicle in 2026 would represent 34% of Median household income vs 26% in 2014, or a 31% higher share of a household's income in 2025 vs 2014.  This does not include the impact of higher interest rates  When we talk about affordable, I believe this is what we mean.  Ford stopped selling Affordable vehicles in favor of profits.    The unboxed assembly process doesn't apply to ICE vehicles, there will be benifits From the eletrical archtecture but the assembly process isn't as transferable.     

But, it's a sedan...so it will tank in North America. 

That is the EPA CAFE classification, not how it is imported. That is the reason Ford got into trouble with the Transit Connect-they brought them over as passenger vans then ripped out the seats.  The Bronco Sport would be either a wagon or crossover, which I believe aren't impacted by that.   Also the tariff rates for importing ANY car unless you have a special deal (UK and South Korea for now) is 25%. I'm guessing their is some work arounds to that (I've saw that Ford is using a Bonded shipper?) to help mitigate the tariff issues. 

Only applies to cargo vans and light trucks not passenger vehicles.