EASY - no rebates.  Fusion required $4k rebates to sell.  Maverick and Bronco Sport were selling for full msrp and above.

How was a $20K Maverick Hybrid more profitable than a $29K Fusion or MKZ Hybrid?

Nah its just people trying to read tea leaves with all the changes Ford has announced. 

What? Huh? Did I miss something? Are you referring to the speculation that Ranger may be replaced by a Bronco pickup? Please say it ain't so!

This part goes back to 2022 so it's not a new problem.  They are actively seeking out older problems and fixing them.  It does not mean that new quality improvements aren't working so please give it a rest.  If new problems keep cropping up on 2026 models then you can start bitching again.

True and I do expect ce1 to be Ford's lowest cost platform and able to turn a nice net profit even on affordable pricing.  It's basically Ford's reset button on high platform costs.  And I do think a lot of it will transfer to ICE vehicles contrary to what others think.

That's exactly what they did.  They didn't idle any factories.  They replaced Fusion and mkz with Maverick and Bronco sport.  They replaced focus with Bronco and Ranger.  Much more desirable and profitable vehicles.

Can you please elaborate on your fiberglass underwear? Brand?

Yea, other than charity another case where market share without profit is expected, but not stupid, is the early lifecycle of a startup business.   Ford Model e & skunkworks is like a startup 3 years in, which makes the launch of CE1 products on time, on budget, and with high quality in 2026 or 2027 so important. If Ford succeeds, it will be in a position to gain market share and be very profitable in the future. If the big shots screw it up there’s no tellin’ how far Ford could be set back.

The problem with Ford's "kill products until your profitable" strategy is that the plants and workers that built those less profitable products are still around and wages, unemployment benefits, property taxes etc. still have to be paid. Better to figure out how to make desirable and profitable cars as German, Japanese, and Korean automakers have done instead of slowly disappearing like Ford...