I always thought it was vanity. Fords cybertruck.    But I’m biased. I love my Lightning.    Instead of T3 I’d like to see Ford take what they learned from T3, what they learned from CE1, what they know from building the best damn trucks forever, and apply it to an all new F150 range. F150 should be the best damn ICE truck, the best damn HEV Truck, the best damn EREV truck, and the best damn BEV truck you can buy.  Ford has three out of four TODAY. Challenge is how to hold that position in the future. 

Except you could endlessly say that. I do think they should take CE1 learnings and apply it, but also at some point you just have to go through with something.

I still think T3 is an important future product.  But it’s ok to delay it for better technology and lower cost.

I mean, what I'm proposing isn't super far off what Ford does with the expedition/navigator. The side metal is basically identical between the two, just with unique front and rear clips, and it literally prints ford money.    The styling of the nautilus has been very well received, it's about the same size an edge would be if Ford kept it around, and using the same side metal castings would literally save tens if not hundreds of millions of dollars.    The alternative would be to either walk away from the edge, or spend more money to come up with a design that will almost certainly be worse looking that what they already have. Why not just use what works? 

First day on the internet? 😎   I agree the fastback profile would be good (that’s what Explorer has now).  

Where it makes sense yes. I'll also add badge engineering is usually frowned upon when it's going from an affordable car to a luxury one. Going the other way, I see no reason why intelligent people would have an issue with that.    Like what would they complain about lol? That the latest edge was too nice because it has a lot in common with a Lincoln?

This is where I go with it too.  This could just be connecting dots that don't connect.  In that they don't see a benefit to restarting it with a T3 version (relatively) around the corner.  They might be able to coast on existing inventory for a while.

So you want Ford/Lincoln to revert to badge engineering?

This is an example of the kind of sporty EV crossover I'd like to see the escape become. A radical departure from the blob it currently is, into a sleek, stylish, eye catching offering. The hood would probably need to be shorter than this Chinese ev to improve interior space, but you get the idea.   You could offer the bronco sport, including a hybrid model, with a off-road, rugged reputation and boxy styling. Then you could also offer an affordable EV crossover with softer, sleeker styling. Two highly differentiated products to cast a wide net.

As for edge and escape, I believe killing those is a mistake. I've said for years there's a way to reimagine offerings in these segments that would make them more aspirational, and profitable, and how Ford should go that route instead of just walking away.    Like for a new edge, maybe giving it a boxier, more rugged look. I really like how the current nautilus looks from the side, and the overall proportions. I'd love to see Ford try to find plant capacity in N. America to build the edge here, keep the side metal stampings from the nautilus to save money, and because it looks really nice, and just redesign the front and rear clips with Ford special styling, maybe taking inspiration from the explorer or Mach-e to give it a slightly sportier, more assertive appearance.    As for escape, this is where we differ. I know you want an escape with explorer like styling. Personally, considering how successful the mach-e has been, as one of the best selling non Tesla EVs in the states, I'd like to see that sort of sleek, sporty EV crossover, but riding on CE1 as a smaller, and more affordable vehicle than the mach-e.