You never know, Ford if they ever come out with a four Mustang, it might be called the Mustang Mach 4?
I think the Mach name was partly used to keep the EV haters from completely being up in arms over it being say just an Mustang EV.
It seems like the stars are aligning for Ford to produce affordable cars again using CE1 almost certainly using the same plant as the one the truck is gonna rely on. He said their volume target is 300,000 units annually which I don't see Ford hitting out of that plant unless they do quite a few different top hats.
Thanks for the correction, that makes a lot of sense for Mexico
I’m wondering if Ford Europe is “hedging its bets” with Kuga and Bronco Sport production
after the all electric future with MEB based Explorer and Capri hasn’t produced many sales.
It’s a bit frustrating to watch because Equator + Equator Sport (Territory) would be a head start
on a next generation of Escape and Edge for cohesive ROW production but understand that
Europe must keep eyes on heavily biased electrification EREVs and BEVs, hoping for a solution.
What would cure Ford Europe’s ills with sales?
I’ve seen this mentioned by multiple people. I don’t necessarily disagree with this, however my question is, what was the purpose of using these older names on the Mach E then? Why wasn’t new branding used there? The same reasoning should would apply there too. The younger generations aren’t buying mustangs (hardly anyone is for that matter, only 40k sales in 2025). I’d guess most EV buyers didn’t even know the Mach 1 name.
A sub $30k starting price in 2029?
By that time, I doubt you’d get a Maverick for that starting price
which is why I’m cautious about what Ford considers affordable
but I do agree that the. objective here is to occupy the price space
below F150 and Explorer which is approximately $38k.
I bet Ford is looking at Tacoma sales success and wondering how
it can compete with that by delivering a better truck than Ranger,
could Ford split F150 /1500 market into say, F100 and F200 or,
keep F150 and add a new F truck below absorbing Ranger sales?
So yes, mostly agree with your view but wondering how Ford gets there…..
Farley seems to say that adding shifts to existing U.S. plants is in the works. He said this on Tuesday when Trump visited Dearborn Assembly. From the Detroit News:
"Ford produces more vehicles in the United States, employs more hourly employees and exports more vehicles than any other automaker, but there's more that still can be done, Farley said about the message he gave to President Donald Trump during a visit on Tuesday to Dearborn Truck Plant that builds F-150 pickups: "At Ford, America's car company, we have more shifts that we can put on in our plants here in the U.S., and we have more to do."