Jump to content

Ford Motor Company July 2014 Sales Results


Recommended Posts

Fusion, Explorer, Escape Lead Ford’s Best July Results in Eight Years; F-Series and Lincoln Also Post Gains

  • Ford Motor Company U.S. July sales increased 10 percent with 212,236 vehicles sold for best July performance in eight years
  • Ford Fusion posted a record July sales month with 23,942 cars sold, up 17 percent
  • Ford Explorer sales increased 32 percent; Ford Escape posted best July with a 19 percent sales increase
  • Ford F-Series again topped 60,000-vehicle mark, up 5 percent
  • Lincoln sales increased 14 percent on building MKC stock

CLICK HERE FOR THE FULL RELEASE

 

Ford Motor Company U.S. sales of 212,236 vehicles increased 10 percent over a year ago for the best July in eight years. Retail sales of 162,028 vehicles are up 7 percent.

 

“July proved to be a very good month for Ford and Lincoln with positive gains across the board in all the major segments,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Escape and Fusion were big contributors to our sales increases, with both setting July sales records. F-Series again topped the 60,000-vehicle sales mark and we’re seeing great initial demand for our launch vehicles, such as the Transit Connect, Transit Connect Wagon and the Lincoln MKC as availability builds.”

 

Ford Fusion set an all-time monthly sales record in July with 23,942 cars sold, a gain of 17 percent. The West region of the United States continues to drive Fusion sales higher, with a 24 percent retail increase relative to a 22 percent increase nationally.

 

Ford Explorer sales are up 32 percent with 16,797 vehicles sold, for the vehicle’s best July since 2005. Ford Escape sales are up 19 percent, setting an all-time performance record for July.

 

Ford F-Series sales are up 5 percent with 63,240 trucks sold, a number achieved with the lowest incentives of the three largest pickup truck manufacturers.

 

Lincoln sales of 7,863 vehicles are up 14 percent, giving the brand its best July result in six years. Stock for Lincoln MKC is expanding and momentum is building, with 1,534 vehicles sold in July.

  • Like 1
Link to comment
Share on other sites

Pretty amazing what happens to Lincoln's sales when they have product to sell, isn't it?

 

There's some really great products coming from Lincoln, so it's going to be really exciting going forward. We've been in contact with Lincoln and they are excited.

 

For those that own a newer-generation Lincoln, we're producing the Lincoln Experience 2014 at the Ford Michigan Proving Ground on 03-04 October. We're post more details on this later here on BOF.

Link to comment
Share on other sites

Interesting increase for the Expedition - I always thought that the Expedition is by far the nicest of the large truck based SUV's. Is the new Ecoboost version on the lots for sale? Or, did they put incentives on the out-going model?

I'd venture to say it's more likely the outgoing one, but still a jump.

Link to comment
Share on other sites

Burrito Class
Ford E-series 9,988
Chevy Express 7,873
GMC Savana 3,593
Mercedes Sprinter 2,214
Nissan NV 1,230
Ram Promaster 1,217
Ford Transit 496

Slow build up of Ford Transit continues but Promaster doesn't look like it is gaining traction getting outsold again by Nissan's Jurassic van.

Taco Class
Ford Transit Connect 4,090 (!!!)
Nissan NV200 1,338
Ram C/V 861

I'm just amazed by the volume Transit Connect is doing now - not bad for a roll of dice on Ford's part to try out its "euro" model. Least we forget... it was an experiment ordered by Alan Mullaly to demonstrate how Ford can quickly bring its global products to the US. The little van is now doing almost 40% of the volume of Ford's fullsize van sales.

Enchilada Class
Toyota Sienna 11,661
Chrysler Town & Country 11,370
Honda Odyssey 10,906
Dodge Caravan 9,473
Ford Flex 1,895
Mazda5 1,547
Nissan Quest 786
Kia Sedona 775
VW Routon 1

VW is again having a record month in the enchilada class

  • Like 2
Link to comment
Share on other sites

It took a while to get here but it finally happened - Toyota group is now #1 in the US, at least for one month.

Toyota group (Toyota+Lexus+Scion+Subaru) sold 261,516 vehicles in July.

GM sold 256,160 vehicles in July.

 

Ford still holds on the title for best selling brand but Chevy is starting to suck wind from Toyota and the gap is widening every month:

1. Ford 204,373

2. Toyota 188,469

3. Chevy 175,155

4. Honda 123,428

5. Nissan 112,914

Link to comment
Share on other sites

But, according to the 'know everythings', the new Explorer was supposed to "flop since real men only want BOF vehicles".

Also, the new Escape was supposed to "flop since it looks too different from the old one!"

 

And we all heard way back how the Fusion "would never sell above 10K a month".

Link to comment
Share on other sites

Bell weather midsize sedan sales

By Model
Toyota Camry 39,888
Honda Accord 35,073 (includes coupes)
Nissan Altima 26,654
Ford Fusion 23,942
Hyundai Sonata 22,577
Kia Optima 13,588
Chevy Malibu 13,537
VW Passat 8,668
Chrysler 200 8,159
Mazda6 5,049
Subaru Legacy 4,679 (Outback 11,768)
Dodge Avenger 4,318
Buick Regal 1,246

By Company
Toyota group 44,567 (56,335 including Outback)
Hyundai group 36,165
Honda 35,073
Nissan 26,654
Ford 23,942
GM 14,783
FCA 12,477
VW 8,668
Mazda 5,049

Edited by bzcat
Link to comment
Share on other sites

Non-premium brand fullsize car sales... kind of interesting that the most traditional American car segment is now dominated by Toyota. The Impala number is impossible to rely on as a gauge of sales because GM doesn't breakout the fleet-only "Impala Limited" from the retail version.

Chevy Impala 9,636 (includes regular and fleet versions)
Toyota Avalon 6,092
Nissan Maxima 5,709 (not really fullsize but in the same competitive field)
Ford Taurus 5,587
Dodge Charge 5,539
Chrysler 300 3,926
Buick LaCrosse 3,920
Hyundai Genesis 2,950

Ford Police Interceptor Sedan 1,040 (fleet sale only)
Kia Cadenza 587
Hyundai Azera 512
Chevy Caprice 357 (fleet sale only)
Hyundai Eqqus 305
Kia K900 132

And you can see why Hyundai is so insistent on trying... this is a relatively low hanging fruit - All of its models combined are now moving almost 4,500 units a month.

Edited by bzcat
Link to comment
Share on other sites

The PI is NOT included in those Taurus numbers, correct?

 

If not, the Taurus does better than I though. Not that I've paid much attention to it...

 

You are correct... Taurus does not include PI

 

I will amend the list with PI

Edited by bzcat
Link to comment
Share on other sites

I'm just amazed by the volume Transit Connect is doing now - not bad for a roll of dice on Ford's part to try out its "euro" model. Least we forget... it was an experiment ordered by Alan Mullaly to demonstrate how Ford can quickly bring its global products to the US. The little van is now doing almost 40% of the volume of Ford's fullsize van sales.

I wonder if TC doesn't end up being built alongside the Edge at OAC once the Flex goes away.

 

Wonder if there is much overlap between C1/2 and CD4.2

Link to comment
Share on other sites

"But consider: Toyota's buyers are getting older. And old people, regardless of what they say when they're younger, like big cars."

Older people 55-68 y/o today are Boomers, and many are driving SUV's. I see more Rav4's, CRv's, Santa Fe's, Escapes, and the like, with gray haired drivers than any 'traditional' big car these days. This is why the Panthers are dead.

Link to comment
Share on other sites

I wonder if TC doesn't end up being built alongside the Edge at OAC once the Flex goes away.

 

Wonder if there is much overlap between C1/2 and CD4.2

 

It's getting to the point where Ford should probably consider a North American production site. With local production, they can probably drive the cost down and significantly increase the volume without hurting profitability (plus no more chicken tax dance). The only variable to consider is opportunity cost... would Ford make more money building more Edge at OAC for export than moving TC here; or making/selling the S-Max here? And let say Ford does move TC here, what does that do to the utilization rate of plant in Valencia Spain?

Edited by bzcat
Link to comment
Share on other sites

 

We can acknowledge reality or bury our head in the sand... :salute:

 

Mmmmmmmmmmm. Did you include Subaru's numbers with GM's back when GM had an even larger stake in FHI? GM, at one time, owned 20.1% of FHI. And, by the way, did you include Mazda's numbers with Ford's back in the day?

 

I wouldn't use consolidated numbers for Toyota/Subaru.....

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...