silvrsvt Posted September 1, 2015 Share Posted September 1, 2015 http://www.autonews.com/article/20150901/OEM01/150909993/jeep-wrangler-to-stay-in-toledo-cherokee-leaving-wrangler-based FCA’s plan would ensure that Wrangler production would continue while the plant is retooled for the redesigned 2018 Wrangler. The off-roader is one of the automaker’s most popular and profitable vehicles. Production of the redesigned Wrangler and pickup is planned to reach 350,000 per year, according to suppliers briefed on the plan. Hmmmm interesting....if not pie in the sky IMO Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 1, 2015 Share Posted September 1, 2015 Like I said in the other thread, does that include global volume though? (I assume they sell them elsewhere). But it's also fitting with Marchionne's stratospheric/unrealistic sales targets for the rest of the company.... Quote Link to comment Share on other sites More sharing options...
Anthony Posted September 1, 2015 Share Posted September 1, 2015 Last year in NA they sold 175k Wranglers, and 23k in Canada. That's 200k a year as of last year (and they are selling even better this year. +16% YTD...which would put them on track to sell around 230k for 2015). Judging by how each consecutive year they sell more and more since the current model was launched (and that is just NA / Canada numbers), I don't think 350k is an unattainable target especially with the addition of a pickup model. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted September 1, 2015 Author Share Posted September 1, 2015 But what about increased competition from other products? The Wrangler IMO is pretty much in a market of its own. Quote Link to comment Share on other sites More sharing options...
Anthony Posted September 1, 2015 Share Posted September 1, 2015 (edited) But what about increased competition from other products? The Wrangler IMO is pretty much in a market of its own. This growth came at a time where the FJ and a number of other "outdoors lifestyle" vehicles were available like the XTerra, etc... I'm guessing you are referring to the upcoming Bronco? This has kinda been discussed, but what will Ford offer to get people into a Bronco that the Wrangler doesn't already have covered or that someone already did not try? (rhetorical question since we don't even know what the Bronco will be....let alone if it will even be a Wrangler competitor) Edited September 1, 2015 by Intrepidatious Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 1, 2015 Share Posted September 1, 2015 This growth came at a time where the FJ and a number of other "outdoors lifestyle" vehicles were available like the XTerra, etc... I'm guessing you are referring to the upcoming Bronco? This has kinda been discussed, but what will Ford offer to get people into a Bronco that the Wrangler doesn't already have covered or that someone already did not try? (rhetorical question since we don't even know what the Bronco will be....let alone if it will even be a Wrangler competitor) Most of us are just reading tea leaves when it comes to the new Bronco, all signs are pointing to it being essentially the ROW Everest but aimed squarely at the Wrangler. It shouldn't be that hard for Ford to get people to buy a Bronco. All they need to do is make it easily customizable, fix the roof leak issues that have plagued the Wrangler for YEARS, add a little more luxury that Wrangler offers and voila. FJ and XTerra weren't huge sellers. FJ wan't ever intended to be anyway. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 1, 2015 Share Posted September 1, 2015 A Ford badge? Sync 3? A V8 engine? Bronco heritage? I don't see it as a direct competitor but something different for Ford buyers similar to the Raptor. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 1, 2015 Share Posted September 1, 2015 A V8 engine? What V-8 engine would be suited for it? The 5.0? My money is on the EB3.5 with a similar tuning to the Raptor. Quote Link to comment Share on other sites More sharing options...
Anthony Posted September 1, 2015 Share Posted September 1, 2015 Bronco heritage? I think the Thunderbird proved that heritage does not sell a car. 2 Quote Link to comment Share on other sites More sharing options...
akirby Posted September 1, 2015 Share Posted September 1, 2015 What V-8 engine would be suited for it? The 5.0? My money is on the EB3.5 with a similar tuning to the Raptor. I don't know. I was just thinking of things Ford could do that was different than Wrangler. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 1, 2015 Share Posted September 1, 2015 I think the Thunderbird proved that heritage does not sell a car. Well, first you need a vehicle that people want to buy...... 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 1, 2015 Share Posted September 1, 2015 I think the Thunderbird proved that heritage does not sell a car. Heritage alone* Heritage is merely a component of potential success. It can obviously help out a model, but when you make something like Thunderbird that looks cool, but there's nothing underneath it (underpowered, impractical, etc), heritage will only take it so far. Ford has come a long way since then. Any Bronco they build I'm sure will have the 'bones' to be able to take advantage of/back up its heritage. 1 Quote Link to comment Share on other sites More sharing options...
J-150 Posted September 2, 2015 Share Posted September 2, 2015 Any Bronco they build I'm sure will have the 'bones' to be able to take advantage of/back up its heritage. Perhaps the design should be handled by the same team that gave us the Raptor. 2 Quote Link to comment Share on other sites More sharing options...
twintornados Posted September 2, 2015 Share Posted September 2, 2015 What V-8 engine would be suited for it? The 5.0? My money is on the EB3.5 with a similar tuning to the Raptor. If it is going to be a smaller and more nimble vehicle, then you will more likely see the 2.7L Ecoboost V6 or the 2.3L Ecoboost I4 1 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted September 2, 2015 Author Share Posted September 2, 2015 I think the Thunderbird proved that heritage does not sell a car. Well the Thunderbird was kind of a terrible car, but lessons learned from it gave us the 2005 Mustang, which was loosely based off it. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 2, 2015 Share Posted September 2, 2015 Well the Thunderbird was kind of a terrible car, but lessons learned from it gave us the 2005 Mustang, which was loosely based off it. That's an urban myth. It started that way but the end result was only the floor pan and fuel tank design was actually shared. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 2, 2015 Share Posted September 2, 2015 That's an urban myth. It started that way but the end result was only the floor pan and fuel tank design was actually shared. Well, they figured out how not to do it. 2 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted September 2, 2015 Author Share Posted September 2, 2015 That's an urban myth. It started that way but the end result was only the floor pan and fuel tank design was actually shared. Thus my Loosely based comment....it started but evolved into its own platform. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 2, 2015 Share Posted September 2, 2015 That's far looser than I would assume to be "loosely based" but I see your point. Quote Link to comment Share on other sites More sharing options...
sullynd Posted September 2, 2015 Share Posted September 2, 2015 I think the Thunderbird proved that heritage does not sell a car. I think heritage was the only reason it sold at the level it did. Imagine what it could have been with better bones. 1 Quote Link to comment Share on other sites More sharing options...
BlackHorse Posted September 2, 2015 Share Posted September 2, 2015 Well, first you need a vehicle that people want to buy...... I have to agree with that, the retro-Thunderbird didn't fail because of heritage. It failed because it wasn't all that visually appealing and it had a price tag that ensured a very small customer base. If you look at the S197 Mustang, which essentially followed the same "heritage" idea, it did very well. Quote Link to comment Share on other sites More sharing options...
BlackHorse Posted September 2, 2015 Share Posted September 2, 2015 Anyway I think the Jeep truck is a great idea and long overdue. I remember when Jeep was testing the JT prototype several years ago and it got a great deal of positive feedback, especially from Wrangler fans. I think its probably going to sell very well. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 2, 2015 Share Posted September 2, 2015 I have to agree with that, the retro-Thunderbird didn't fail because of heritage. It failed because it wasn't all that visually appealing and it had a price tag that ensured a very small customer base. If you look at the S197 Mustang, which essentially followed the same "heritage" idea, it did very well. That's because IMO the S197 Mustang did the "heritage" idea better than that T-bird did. 1 Quote Link to comment Share on other sites More sharing options...
BlackHorse Posted September 2, 2015 Share Posted September 2, 2015 That's because IMO the S197 Mustang did the "heritage" idea better than that T-bird did. I'd agree with that. The Mustang really nailed the retro look without over doing it and by the 2013 / 2014 model it was very well done for my personal tastes. It also helped that the price tags were low enough that it had a broad customer base. Ironically this has also been the appeal of the Jeep. It has constantly maintained that iconic Jeep look while at the same being affordable enough for a broad customer base. Quote Link to comment Share on other sites More sharing options...
probowler Posted September 3, 2015 Share Posted September 3, 2015 A Ford badge? Sync 3? A V8 engine? Bronco heritage? I don't see it as a direct competitor but something different for Ford buyers similar to the Raptor. That's me to the dot. A loyal Ford Customer not in the market for anything in Ford's current lineup. A Bronco would bring me back in a heartbeat. Quote Link to comment Share on other sites More sharing options...
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