Hugh Posted September 29, 2015 Share Posted September 29, 2015 http://jalopnik.com/fords-ecoboost-is-just-a-really-good-marketing-scheme-1733576779 I had a chuckle because there's folks out there who are just plain ignorant when it comes to cars. I may not know much about appliances but I'll do some homework on them. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted September 29, 2015 Share Posted September 29, 2015 Even Volkswagen has EcoBoost, or so they say. For all we know, their cars may actually be carbureted. 1 Quote Link to comment Share on other sites More sharing options...
92merc Posted September 29, 2015 Share Posted September 29, 2015 And "HEMI" isn't a marketing scheme? Like it's some magical engine that runs on fairy dust? To my knowledge, the last production vehicle to use actual hemispherical heads was a Ford Escort back in the 80's. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 29, 2015 Share Posted September 29, 2015 Except that when Ford originally debuted ecoboost around 2009 it wasn't that common at all, especially not in pickup trucks and full sized sedans. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted September 29, 2015 Share Posted September 29, 2015 (edited) Ford is still the only one that has GTDI in a pickup or full-sized SUV. EDIT: Missed the T in GTDI. Edited September 30, 2015 by fordmantpw Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted September 30, 2015 Share Posted September 30, 2015 Ford is still the only one that has GDI in a pickup or full-sized SUV. But has what, only one in a non-ecoboost application? Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted September 30, 2015 Share Posted September 30, 2015 But has what, only one in a non-ecoboost application? Sorry, I meant GTDI, not GDI. But yes, I think the Focus is the only GDI for Ford. Quote Link to comment Share on other sites More sharing options...
RangerM Posted September 30, 2015 Share Posted September 30, 2015 Referring to it as a marketing.........scheme.......makes it sound like something that's at least misleading, or possibly nefarious. Based on the author's description every trademarked name must a scheme. ("Quattro" anyone?) "Ecoboost" is just a trademark. (I'm assuming Ford trademarked the name, since it would seem foolish if they didn't) 1 Quote Link to comment Share on other sites More sharing options...
grbeck Posted September 30, 2015 Share Posted September 30, 2015 (edited) So the writers at Jalopnik have just discovered that car makers use catchy marketing terms to describe various features, even after the competition has also adopted them? Thank goodness these pups weren't around in the 1950s when GM continued using Hydramatic even after Ford, Chrysler, AMC and Studebaker-Packard had also begun offering automatic transmissions. Edited September 30, 2015 by grbeck 2 Quote Link to comment Share on other sites More sharing options...
aneekr Posted September 30, 2015 Share Posted September 30, 2015 So the writers at Jalopnik have just discovered that car makers use catchy marketing terms to describe various features Well, they write for Jalopnik so it wouldn't surprise me if that's a new discovery for them. Ford deserves credit for creating what DeMuro labels a "brilliant marketing scheme", because that's indeed what the Ecoboost moniker is. VW and General Motors offered spark ignition direct injection engine technology years before Ford did in the U.S. market, but the labels 'TFSI' and 'SIDI' used by those respective automakers weren't as catchy as 'Ecoboost'. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 30, 2015 Share Posted September 30, 2015 But did VW and GM have direct injection and turbos together? Ecoboost isn't DI, it GTDI. Quote Link to comment Share on other sites More sharing options...
Biker16 Posted October 1, 2015 Share Posted October 1, 2015 (edited) But did VW and GM have direct injection and turbos together? Ecoboost isn't DI, it GTDI. Yes for VW and Mazda too. Understand that the technology was pioneered by Bosch, and unlike the US makers in Europe like ford and VW don't write the code for their engines they rely on Bosch and other tier 1 suppliers to do it. Bosch wrote the software for gen1 ecoboost and VW's cheating TDIs. Bosch also developed he injectors and controls for most GTDI engine used 5 years ago. Edited October 1, 2015 by Biker16 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 1, 2015 Share Posted October 1, 2015 Yes for VW and Mazda too. Understand that the technology was pioneered by Bosch, and unlike the US makers in Europe like ford and VW don't write the code for their engines they rely on Bosch and other tier 1 suppliers to do it. Bosch wrote the software for gen1 ecoboost and VW's cheating TDIs. Bosch also developed he injectors and controls for most GTDI engine used 5 years ago. Bosch specifically told VW not to use that code in production vehicles as it was illegal. IIRC, Ford has taken over the programming for the EB engines. Bosch was used in Gen 1 to get it off the ground, but Ford has taken over and made improvements since then. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted October 1, 2015 Share Posted October 1, 2015 Bosch supplied the GDI system for EcoBoost, but not the entire package. The turbos were initially Honeywell (not sure if they still are). By 2009, Ford had obtained 125 patents for the EcoBoost system: http://www.autoblog.com/2009/10/05/ford-files-125-patents-on-3-5l-v6-ecoboost-mostly-for-controls/ The Ford powertrain management strategy uses hundreds of thousands of lines of computer code and related parameters that are adjusted to optimize the engine and transmission operation. It's these processes that largely make up the EcoBoost patent contribution and make Ford's use of direct injection and turbocharging of its engines like no other automaker in the world. So, no, Bosch did not write the code for the EB PCM. And a closer look at Bosch's comments on the VW fracas suggests that they either did not write the VW diesel PCM code, or wrote it to spec: http://www.bosch-presse.de/presseforum/details.htm?txtID=7421&tk_id=108 For the VW models named in the reports, Bosch supplied the common-rail injection system as well as the supply and dosing module for exhaust-gas treatment.As is usual in the automotive supply industry, Bosch supplies these components to the automaker’s specifications. How these components are calibrated and integrated into complete vehicle systems is the responsibility of each automaker. I do find it interesting that Bosch apparently wrote a memo to file about VW's defeat software; undoubtedly they did that to ensure against claims by VW that Bosch engineered a defeat system and didn't tell VW that it had done so. Quote Link to comment Share on other sites More sharing options...
YT90SC Posted October 1, 2015 Share Posted October 1, 2015 Garrett makes quite a few turbos for Ford as well. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 1, 2015 Share Posted October 1, 2015 This sounds like the old "Toyota built Ford's hybrid system" BS....... Quote Link to comment Share on other sites More sharing options...
akirby Posted October 1, 2015 Share Posted October 1, 2015 When you're talking about an internal combustion engine there isn't much you can come up with that someone somewhere hasn't already invented. But it's clear that Ford was the market leader in GTDI engines in the U.S. for the last several years if you look at the number of models and units sold. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 1, 2015 Share Posted October 1, 2015 When you're talking about an internal combustion engine there isn't much you can come up with that someone somewhere hasn't already invented. But it's clear that Ford was the market leader in GTDI engines in the U.S. for the last several years if you look at the number of models and units sold. what's more amazing is how quickly that happened too. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 1, 2015 Share Posted October 1, 2015 what's more amazing is how quickly that happened too. Especially on the F150. Absolutely shocking how many buyers embraced it. Quote Link to comment Share on other sites More sharing options...
aneekr Posted October 1, 2015 Share Posted October 1, 2015 what's more amazing is how quickly that happened too. And that's where Ford's brilliant marketing of all things Ecoboost paid off. Despite issues that some Ecoboost engines have exhibited in real world use, I bet that if a survey was fielded asking consumers what OEM is most closely associated with turbo spark ignition direct injection engines, 'Ford Motor Company' would be the most common response. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 1, 2015 Share Posted October 1, 2015 I bet that if a survey was fielded asking consumers what OEM is most closely associated with turbo spark ignition direct injection engines, 'Ford Motor Company' would be the most common response. Which makes sense when you consider that last year alone Ford sold over 600K ecoboost equipped vehicles just between F150 and Fusion. Which other mfr even comes close? Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 1, 2015 Share Posted October 1, 2015 And that's where Ford's brilliant marketing of all things Ecoboost paid off. Despite issues that some Ecoboost engines have exhibited in real world use, I bet that if a survey was fielded asking consumers what OEM is most closely associated with turbo spark ignition direct injection engines, 'Ford Motor Company' would be the most common response. well actually, if you phrased it that way, most people would probably look at you sideways and wonder wtf are you talking about point taken though. 3 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 1, 2015 Share Posted October 1, 2015 Which makes sense when you consider that last year alone Ford sold over 600K ecoboost equipped vehicles just between F150 and Fusion. Which other mfr even comes close? don't forget the almost 40k Expeditions and Navigators this year too. Who would have thought that would be a thing as well. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 1, 2015 Share Posted October 1, 2015 well actually, if you phrased it that way, most people would probably look at you sideways and wonder wtf are you talking about point taken though. Ha! I was going to say the same thing! 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted October 1, 2015 Share Posted October 1, 2015 don't forget the almost 40k Expeditions and Navigators this year too. Who would have thought that would be a thing as well. I just grabbed the low hanging fruit that I didn't have to go look up. I guess I could have included Escape as well since all of them are EBs now. That's another 300K. Quote Link to comment Share on other sites More sharing options...
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