Yea, exactly. And that goes double for Lincoln (assuming as I mentioned earlier that the big shots actually want Lincoln to not only survive, but succeed).   The complete lack of EVs in the Lincoln product lineup as of 2026 is inexcusable, though I'm cautiously optimistic UEV will rectify this by 2030. 

They will sell 10s of these.     i don’t find anything redeeming about this car whatsoever. 

GM values Cadillac as a brand and wants to promote it to enhance GM’s image whereas it seems to me that Ford really doesn’t give a shit about Lincoln beyond mostly the Navigator. They hate giving them resources to work with. For Lincoln to do what Cadillac did would just require a different world than we live in with a different Ford.    In the end I’m sure that what Ford is doing with Lincoln is probably optimal from a profit perspective. They sell a decent amount of quality cars. It doesn’t do the halo brand stuff Cadillac does, but that is because Ford is its own halo brand.  

That doesn’t give Ford a pass on Economics 101. Fortunately Ford has come to its senses and trimmed its EV program drastically to a platform that has a fighting chance to turn a profit. 

The constant changes in direction are really hurting them in the short term. Luxury should stand for something, and with all these constant changes in theme, direction, and product, there are times where it feels like it's hard to pin down what that is with the Lincoln brand. I really loved the quiet flight direction they've been going in since the late 2010s, and it really seemed like it was gradually elevating consumer perceptions of Lincoln. I hope they retain at least a decent amount of that, even as they go into this more exciting enthusiast direction. 

Dang, I need to educate myself more on this topic. I thought when the base 5 series, even if less powerful than an m5, was still a sporty sedan. You and Akirby are schooling me.    The more you learn I suppose. I agree that they should be able to match the 5 series at the very least in straight line performance if they use the mustang sedan platform as the base.    A hybrid 5.0 powertrain could really be a performance monster while also be slightly more refined than a non hybrid 5.0. That's the sort of powertrain that would really make a Lincoln performance sedan stand out. 

If any Town car buyers are still alive, I suspect they have moved on to SUVs.     Yeah, Zephyr sized but far more expressive design than that Chinese thing.   I would hope pricing could start in the  50s and fully loaded models topping out in the 70s.      That is about where the Cadillac CT5 is priced except for the Blackwing version.      The most popular 5 series BMW is a 4 cylinder with only 255 HP.  It is not a performance vehicle at all.   However,  is very smooth, quiet and refined.    Lincoln might not totally match it from a ride/handling perspective but they could come damn close for several thousand less and have more power.  

To me it looks like Ford has run out of ideas for Lincoln, they seem to be lost all while Cadillac executes with a mix of cars and utilities plus a bunch of BEVs

No different than Cadillac or Mercedes,

I admire the ambition to try taking the company in a new direction. But I feel like Lincoln would struggle to succeed as a performance oriented luxury brand. At the end of the day, if the products are well executed, that's what matters.    But they in recent decades have almost positioned themselves as the anti-performance brand, chasing ride quality and refinement over lap times and loud exhausts.    I like the direction as an enthusiast, I just don't know if it'll appeal to buyers. I feel like most buyers who want luxury performance go bmw, Porshe, audi, and so on. They don't even think about Lincoln. So appealing to them is gonna be a hell of a tall order. Lincoln is not like those brands that have spent decades cultivating this brand reputation for performance and making it central to their identity.