What even is Ford’s margin on mustangs? I imagine whether it be $800 or $4,000, that would take a fat shit on it if not totally remove

I currently own an Escape and I actually kinda agree. I really like my Escape, I think it’s well made and designed, and I love the Ford hybrid + awd. But it’s not really compelling. The reason I bought it was because I work for a union and prioritize union-made; I was in the market and the Escape is just the only UAW-made hybrid awd vehicle that doesn’t blow up (Jeep). That is personally compelling to me but that’s very niche/ideological and also not to do with the actual car. There is not really a reason to buy an Escape over any other option without incentives.   Ford is left with two options, either do the very hard thing and try to beat Chevy’s price or Toyota’s quality+cost structure (excluding Honda because they’re taking a beating rn), or do what Subaru is doing with the Forester, Jeep would do with the Cherokee if they weren’t incompetent, or Hyundai/Kia does with their creative designs and differentiate in some way. I think the result of that is the Bronco Sport, which honestly is a good replacement for the Escape it just needs a hybrid drivetrain. Its not car-like, but the solution to that is Ford just making an actual car which they at least nominally want to do.

Just add a bed and it's a truck.   That's the way I'm envisioning these new EVs.  Modular components that get stuck together to make a different vehicle.  Want an SUV?  Add a covered backend.  Want a truck?  Extend it a bit and add a bed.  Want a sedan, add a trunk.  Want a seven passenger SUV?  Take the truck and cover the bed.

I could keep discussing it with you both - but I will stop here.    I disagree and I will leave it at that. 

I think is all to do with return over volume, many corporations use this metric to make their business more efficient. While it is leaving sales on the table, senior management know that the real money lies with going after lifestyle and premium customer sales   id fall over laughing if Ford ends up making just as much profit selling batteries to major projects and retail consumers, funny how the future can be different than what we imagine 

Could be nothing, but I was on the maverick forums where they were discussing the skunk truck. Someone was looking at patent filings for Ford, and found a patent showing the assembly process for the skunkworks EVs.    But the image isn't a truck. It almost looks like a second gen mach-e or something. 

Newer models like BS and Maverick also tend to have a higher trim sales mix too and that’s where commodity models struggle, the titanium was available in Focus, Fusion and Escape but once those sales fall away the premium buyers have moved on, sometimes because they don’t want to trade for the near same  vehicle again…

The more I think about that, the  better the deal sounds for both parties.     Shelby also offers a post title pack, not sure if the details but it sounds if you already own a Mustang/Truck, they will transform it into a Shelby version

And yet the BS and Maverick top trims are priced HIGHER than Escape titanium.  Which is the point we keep trying to make and you keep ignoring.

Who cares what is called-they have similar features like having leather seats, higher end engines, etc.