Sharing Explorer doors was a mistake because the platform can accommodate a lower car-like body with a lower beltline like the ID.3
The ID.3 has the same wheelbase as the ID.4 and the related Ford twins.
Part of me wished Ford partnered with Hyundai instead of VW. Right now, their BEVs seem to be doing better than VW.
Hyundai's E-GMP's platform at least allows lower profiles. The Kia EV6 crossover (below) is taller than an Ioniq 6 sedan and lower than an Ioniq 5 SUV.
The Capri EV design language on the Hyundai-Kia platform/architecture would have probably looked much better than the actual tall stubby VW MEB-based model.
I think Ford should continue building standard affordable B and C segment models for the rest of the world, then make hot hatch versions of them.
The compact Civic Type R, GR Corolla and sub compact GR Yaris (sold outside North America) exist because of the regular models they are based on.
The most exclusive of this bunch is the GR Yaris because the regular Yaris is only offered as a 5-door hatch, the 3-door (wide) body is exclusive to the GR Yaris.
Ford's hottest hatch now is the new Puma ST with a 168hp 1.0 EcoBoost. Puma is marketed as a crossover but it's just an inch or so taller than the Fiesta it was based on. It is essentially a longer wheelbase Fiesta (which was on the small end of its class).
What's really frustrating is the fact that Ford could have at least sold the Puma crossover to global markets that lost the Fiesta and Focus.
Ranger Raptor $55,720
Bronco Raptor $90,000
Ranger Lariat $43,780
Bronco Wildtrak $60,225
Ranger XL $32,820
Bronco Big Bend $39,630
Not a perfect equivalence but comparing entry models, mid level models and Raptors
kinda shows how Bronco price difference grows the higher you go
Look, I agree that Bronco interiors are probably worth say $7,000 to $10,000 more than Ranger
but when you get to Lariat/Wildtrak and the Raptor/Raptor, Ford is really making book on upper trims.
Ford's strategy right now feels a lot like the boomer dad with a beer gut telling you how cool he used to be 50 years ago. Cashing in on fond memories of the past "Look how cool I used to be, love me now because I used to be cool". You can either be cool, or tell people how cool you are. A brand that's actually cool doesn't need to go around constantly telling people how cool it is. If you have it, you have it.
I think your being a bit hysterical at this point-The way the car market was in '21/22 is completely different then today....higher interest rates and inflation has hit everything pretty hard and spending $60k on a nice to have or even what some might consider a "toy" is giving everyone pause. The whole auto market isn't in a good place at this point with all the different things that factoring into it.