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As we’ve seen, ford can cast off $19 billion in costs when to wants to….
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Would a Bronco pickup have removable doors and roof like the Bronco? Seems like it would to achieve the economy of scale you are suggesting. And if that is the case, then my enthusiasm for a Bronco pickup would completely evaporate.
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Exactly, and this got much worse during the previous 4 years with the CAFE requirements escalating to a point which was designed to force manufactures and buyers to EVs (a backdoor mandate). Plus having to buy carbon credits from Tesla and Rivian.
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And to be clear back to you, most of those other vehicles add little profit beyond recovering the already spent development and production costs. And then warranty costs on top. Opportunity cost. If Ford didn’t have to spend money on developing and producing those other vehicles, it could invest the money elsewhere for a better recovery, like paying down other debts…
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To be clear, reducing Ford to only these vehicles would not increase profits but would increase margins. This could only be true if every vehicle Ford produce except these lost money.
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By twintornados · Posted
I am talking about maximizing through shared body panels and interior items. I am sure they do share parts, but by sharing panels and interiors, it spreads out the economy of scale significantly. -
By fuzzymoomoo · Posted
There’s already a lot shared between the two… -
Bronco pickup only makes sense if Ranger gets replaced by a unibody version. I don't see how Ford can make all new affordable pickups at TTC unless they're small and midsized unibodies to replace Maverick and Ranger.
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Sunk costs, dealers, Bill Ford, potential future EPA regs, UAW
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By Sherminator98 · Posted
CAFE and other tax on engine sizes in other parts of the world.
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