Well an article last week in WSJ was entitled; "Detroit Quickly Pivots as America Rediscovers Love for Gas Guzzlers".
In that article Mr. Farley goes on to say..."This is a multibillion dollar opportunity over the next couple of years". The article goes on to say Farley said to analysts...Ford was scaling back EV plans and looking to leverage demand for its big SUVs and commercial trucks.
Really? And in the last day or two I've heard/read of his new plans to consider an off road supertruck! Not being content to pour money into Formula One, Mr Farley looks like he has another-at least in my opinion- desire for speed by dumping money into another pet project- or rabbit hole!
All this while claiming commercial vehicles are a priority. Or does Mr. Farley think "commercial trucks" is limited to Transits??
If so Mr Farley, please spend a few bucks to engineer an air compressor into gas powered 650/750 so you can continue to sell some medium duties on the west coast, as well as offering buyers in the rest of the country, the lowest cost medium duty conventional truck with gasoline/LPG capability with air brakes.
Now to beat others to the punch, no, such a Ford may be less attractive to an International or a Paccar in the same weight classes, but to a large number of buyers where the truck is a necessary vehicle to their primary business as opposed to it being the primary reason for their business, such a Ford would own that portion of the market IMO.
Same, I just listened to it as well, and it makes some more sense. I still wonder how it would look. It has a chance to be cool, but equal chance to be goofy looking, IMO.
With the EV over-legislation being hit by realities in the various markets, making Ford's luxury brand all one "flavor" would seem to be a rash decision. Despite the attempts of various political bobbleheads, EVs have NOT utterly taken over, the various charging times/weight/etc issues are not solved yet, and a moderate approach still seems best.
Thanks brother! This would be the first time SRIs weren’t offered to everyone at the same time. Then again it’s the first time they’ve been offered mid contract. Sure was hoping they’d offered more money since the UAW slogan was “Record Profits Record Contract”. My dad got $140K back in the day, then as you know, it dropped to $70K, $60K and now we’re still at $50K.
Oh well, if it comes my way i’ll pass again