No matter how impressive CE1 may be. It doesn't mean that Ford is pursuing a "Flexible/responsive" Product Development and manufacturing strategy. The fact that CE1 is launching with a revolutionary manufacturing Concept in an existing factory and not a new factory speaks volumes to the need for BOC.
Looking at BEV demand and Ford's manufacturing footprint. The BOC should be canceled, and Future investments should focus on improving the flexibility and productivity of existing factories.
IMO
How do you know how profitable or non-profitable any vehicle Ford makes is or isn't?
The fact that the competition seems to be capable of doing Things that Ford can't should be a major concern and point to issues within the company.
Approximately
700 workers were relocated from the REVC plant to other facilities, while another 700 were laid off or took early retirement following job cuts announced in January 2024.
I think we’re arguing the same thing from different ends…
Ford couldn’t use all the capacity available for Lightning, let alone the massive plant they are building in Kentucky
Insiders are saying that there will be some rather large write downs next year, Ford needs the deductions now to maximise income in what will be a difficult year.
LOL autocorrect keeps changing Ford to Fird…..
No, its because it is unprofitable and sells in very low numbers even with Ford subsidizing it and the federal government subsidizing it (until recently).
Its a start, but it doesn't quite meet the criteria I set out.
It needs to look more like an CUV/SUV, even though I do like the Mach E and wouldn't mind getting one, one day. I'm not gonna need a new car for a while, I still haven't even cracked 30K on my Bronco yet and it will be 4 years old next May!
The other issue is the battery range and cost. I think the CE1 will hit those two metrics better.
Yea, more often than not internal politics within car companies, not external politics involving civil government, is the root cause of that uncertainty. If F-150 Lightning gets canceled it will be because of corporate dysfunction within Ford that incentivizes short-term thinking as Biker16 mentioned earlier.