This company changes their product plans as frequently as someone changes their underwear.  A $19.5 billion writedown is insane.  How are heads not rolling at Ford over that.   Half joking, but how long before we read about the CE1 program being dead?   I want to remain optimistic about the future, but this company seems lost.  Battery storage feels like a distraction, trying to cash in on the data center boom and throwing some red meat to Wall Street, but they're already way late to the game.  EREV sounds promising, and is probably the direction they should have gone initially, but the amount of time and resources wasted to get to this point is tough to swallow.

Any word on the next Bronco refresh/update?  It seems like its due for one.

Get ready for a way out of left field moment. BORG is claiming this is a bronco pickup that will replace the ranger. 

Yea, as a Ford fan and former employee myself I commiserate. But total lack of tact and long term planning combined with the big shots spoutin' more bullshit about their latest "better idea" being a customer-driven shift is sadly what to expect of so called "leadership" at FoMoCo these days.   Grab a life preserver and jump off the sinking ship while you can

If they just said new affordable gas truck I would assume it was additional maverick production. But what I'm getting hung up on is them saying is a new model they don't offer today. So not an f-series, ranger, or maverick.    Maybe a gas powered version of the CE1 truck or some sort of ranchero ute thing are the only things I can think of, but I'm curious to see what others think this could be. 

I'd imagine the design for t3 at the very least will carry over. Apparently it looks like a futuristic take on those late 90s, early 2000s f-150s. That doesn't sound attractive when described, but people who've seen it have actually said it looks quite nice. 

Because Maverick moved up in price and majority of buyers don't want EVs yet.  Think original Ranger.

Which automaker is owned or controlled by the government?

Except its still a BEV......

What would be the actual point with having the Super Duty, F-150, Ranger, Maverick and the CE1 pickup covering the market already? Why have a cheap ICE vehicle stealing sales from your cheap EV that is supposed to make people buy EVs?    I think its just a place holder and its more likely that its going to be some sort of SUV/CUV built there instead....   The Expedition and Navigator come from a "truck" plant 😛   With all the changes, the one thing that also popped into my head with all this going on-what is going to happen with the Mach E and Cuautitlán Assembly? I can see the Mach E migrating to the CE1 platform by the end of the decade and why build it in Mexico (which was primarily for EU sales) when it is gonna be hit with Tariffs when they can make a variant of it at Louisville. EU production could be picked up in market, if there is a demand for it?