Ford of Europe alone had these nameplates in the 1960s:
Small cars: Popular ("Pop"), Anglia, Prefect, Escort
Midsize & large cars: Consul II, Cortina, Taunus, Classic, Corsair, Zephyr, Zodiac
Sporty cars: Capri, Consul Capri
Commercial van/truck: Thames, FK Series, Taunus Transit, Transit, Escort Van
I believe that CE1 will hit the "sweet spot" of EV sales in North America....not some teeny-tiny electrobox on wheels nor will it be a 8-9K lbs behemoth that is a monster to drive and park. right in the middle with an attractive "post tax break" price and a "good on electrons" miles to empty quotient that will satisfy the 80% in the middle shoppers of new vehicles.
There are things they could do that look cool, but don't look like an original truck. Like I really like this fender shape for whatever EV this ends up being, the way it flairs out and drops down gives me hints of the ford GT front fender, just more squared off. It's nothing like the traditional upright blocky truck front ends, but as its own thing, I like it a lot. It's a very small, but promising design cue.
Let's stop the doom and gloom for a minute about loss of Ford nameplates. Right now, Ford has more global nameplates that what it did in the 1960s.
Yes, compared to say the 1980s and 1990s, it has less. But those years were very inefficient when you had two compact cars, two mid-size cars, and two full size cars at times in the same markets.
And that is not even global.
The UEP does appear to be much like the Model T (or Model A too) in which the same vehicle could be used for like 6 different body styles. That appears to be something similar to what Ford appears to be doing with the UEP. Remains to be seen much bodywork they will share.