Yea, if for no other reason than those two Ford anonymous boring unibody blobs are no longer in production. 😄   Jokin' aside, in 2025 from Janaury up to November, Subaru Outback sales in the U.S. came to 142,943 while Ford Escape + Edge sales came to 135,511. 

Yea, the big shots at Ford and at Ford dealers will not only push their sales staff to sell the CE1 products in high volume with rapid turnover, but also get those customers to buy high profit add-on accessories, subscription services, extended warranties, and all that jazz.   Maybe if Ford's new battery storage business has a consumer segment by then, dealers will be encouraged to pitch Ford's energy storage/management products to CE1 vehicle customers too, like what salespeople at Tesla automotive stores do now with their Powerwall and Solar products.

If this is the route they go for the next gen EV truck, it would be awesome to have the option for the 6.5’ bed. Owning a Lightning myself, that is significant drawback for house projects and camping. The added range safety of the generator should minimize range reduction concerns of a longer bed. 

Sell them just like they sold original Maverick, fiesta, focus and ecosport.    

More weight requires bigger batteries = higher cost

Back in the 1960's in the USA, GM had about 55% market share, Ford had about half at 28, and Chrysler had half that at around 14, with AMC making up the rest. Japanese weren't yet in the mix. I wonder what GM, Ford and Stellantis (which is really not USA-based but we'll include them anyway) would say if they were to be guaranteed those percentages today in the USA if all non-USA-based mfrs. like Toyota and Hyundai et al were banned from selling cars in the USA. And USA Ford, GM and the Mopar brands could not be sold outside the USA. I'm not going to research and do the math. If someone wants to, be my guest.  But I'll give you a starting point. USA unit sales for 2025 was around 16 million. GM had 17% market share which is 2.7 million units. If they had 55% market share that would be 8.8 million units.  I don't know the global numbers. So what do you think?

Either way I'm sure ot will outsell the escape and edge.

My concern is what the dealers will do with this product. Lower price, lower margin, and lower reoccurring service revenue. 

Ford had an issue with weight moved to aluminum as a silver bullet. While the competition stayed with steel and optimized their vehicles to manage weight.   The litening battery 130KWh = 1900 lbs vehicle 7000 lbs The GM MAX pack 205KWh = 3000 lbs vehicle 8400lbs   The GM trucks can be Class 3 vehicles with GVWR up to 14,000 lbs.   The EREV will likely be heavier than the EV only F150.   My point is there is less of ceiling for adding weight to a already heavy vehicle like a truck than a vehicle like the MACH E.  

Yeah, and Ford owned a stake in Hyundai and gave that up. Another dumb move on Ford's part.